Brunilda Kosta
- University of Tirana, Faculty of Economics, Management Department, Arben Broci Road, 1000 Tirana, Albania
Abstract:
In response to global pressures for environmental responsibility and sustainable growth, businesses are increasingly seeking to transform their supply chains by adopting greener practices. In the Western Balkans, however, the transition to greener supply chains remains limited, hindered by structural challenges and a lack of integration with global sustainability standards. While existing literature emphasizes innovation as a key enabler of sustainable business practices, its specific role in supporting the shift to greener supply chains, especially in the WB6 context, has not been sufficiently explored. This study investigates the impact of innovation on the likelihood that firms adopt environmentally friendly sourcing practices, with a particular focus on the supply of greener materials. Drawing on data from 1,200 firms surveyed through the 2024 Business Opinion Balkan Barometer, the binary logistic regression model is applied to assess whether firms that engage in innovation are more likely to green their supply chains. The findings demonstrate a strong positive relationship between innovation and the adoption of greener material sourcing, suggesting that innovation serves as a critical driver in promoting sustainable supply chain transformation.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
