Brant von Goble
Abstract:
Why are some cultures more creatively productive than others? This paper explores this question through the framework of high- and low-context cultures. It argues that low-context culturesβwhere listeners are assumed to have minimal background knowledge or implicit understandingβfoster creativity by forcing evaluation of a larger mental search space and encouraging speakers to assess and present their ideas explicitly. High-context cultures promote seamless communication through shared understanding, but they may inadvertently stifle creativity by limiting the mental flexibility of presenters and audiences. They also tend to enforce conformity to cultural expectations. This paper concludes with recommendations to nurture originality and nontraditional thinking in high-context cultures.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference β LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
