Employer Branding in the Digital Age: Leveraging Social Media for Talent Attraction

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

Tatjana Jovanovic - University Union Nikola Tesla, Staro Sajmiste 29, 11070, Belgrade, Serbia ORCID

Keywords:

DOI:

10.31410/LIMEN.2024.53

Abstract:

The role of employer branding in the 4th industrial revolution, characterized by rapid technological advancements and the rise of social media, is becoming increasingly vital. As the pace of information dissemination accelerates, employer branding is crucial for attracting talent, particularly amid workforce shortages and the β€œwar for talent.” A central question addressed in this paper is: how can employer branding be developed through social media, and where should companies begin? A case study from an FMCG company illustrates a strategic approach to building employer branding via social media platforms, highlighting its impact on talent attraction. The findings offer actionable insights for companies looking to implement effective employer branding initiatives, ultimately improving recruitment outcomes and enhancing organizational reputation in a competitive labor market.

PDF
View Full-Text
Open Access

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Jovanovic, T. (2025). Employer Branding in the Digital Age: Leveraging Social Media for Talent Attraction. International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings (pp. 53-60). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.2024.53

Connect with us

Association of Economists and Managers of the Balkans – UdEkoM Balkan
13/2 Dzona Kenedija St, 11070 Belgrade, Republic of Serbia

https://www.udekom.org.rs

Udekom Balkans isΒ a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of ten years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkans region and worldwide.

tel. +381 62 812 5779Β Β Β Β 
secretary@limen-conference.com

Stay up-to-date with our latest achievements, events, and insights by subscribing to our newsletterΒ  Β  Β  Β 

We don’t spam. Read ourΒ privacy policyΒ for more information.

LIMEN conference publications are licensed under aΒ Creative Commons Attribution-NonCommercial 4.0 International License.