Exploring the Influencing Factors of Big Data Analytics Adoption in Manufacturing Firms: A Survey Analysis

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

LΓ‘szlΓ³ Buics ORCID

Mouhyar Saad Eddin - Kautz Gyula Faculty of Business and Economics, SzΓ©chenyi IstvΓ‘n University, Egyetem street 1., 9026, GyΕ‘r, Hungary

Keywords:

DOI:

10.31410/LIMEN.2024.689

Abstract:

Due to its attractive possibilities and potential benefits, the use of big data analytics is gaining popularity in both real operations and theoretical discourse. The goal of this research is to identify the factors that influence the adoption of big data analytics and their impact on the performance of supply chains in the manufacturing industry, examining how information sharing between firms affects this relationship with the help of a survey to collect and analyze data, with a sample size of 200 respondents. The study discovered that technological, organizational, environmental, and perceived risk factors all had a significant impact on big data analytics adoption. The study's findings also show a substantial and favorable relationship between big data analytics adoption and supply chain performance. Finally, it was observed that the act of sharing information had a moderating effect on the link between big data analytics adoption and firm performance

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Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Buics, L., & Saad Eddin, M. (2025). Exploring the Influencing Factors of Big Data Analytics Adoption in Manufacturing Firms: A Survey Analysis. International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings (pp. 689-697). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.2024.689

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