Nertila Busho - University of Tirana,, Faculty of Economy, Albania ORCID

Abstract:

There is an increasing interest in and intention of firms to internationalize their business operations. Internationalization has become a critical strategy for businesses to achieve competitive advantage and to have better performance. However, the decision to internationalize business operations is driven by different factors that vary across countries and sectors. This research aims to empirically analyse the factors that drive businesses’ decisions to go internationally. To do so, the analysis draws on the Barometer Business Opinion in six countries of the Western Balkans. Considering the data from 1,200 business leaders, the ordinal logistic regression was employed to test the hypothesis. The results confirm that Western Balkan businesses internationalize their operations to have access to new markets. In addition, factors such as access to natural resources, technological innovation and availability of land or real estate, are important drivers to go internationally. On the other hand, lower production costs, including labour force cost, better integration of company’s value chain, business-friendly legal and regulatory environment and tax rates, are not significant factors for firm to go internationally. This article has important policy and managerial implications.

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Busho, N. (2025). Why Do Firms Internationalize? An Empirical Analysis of Western Balkans Firms. International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings (pp. 699-707). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.2024.699

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