Liubov Hodovanska
- Comenius University Bratislava, Faculty of Management, OdboΓ‘rov 10, 820 05 Bratislava, Slovakia
MΓ‘ria BohdalovΓ‘
Abstract:
The issue of energy transition has become one of the most urgent in the global economy in recent years, with public opinion playing a significant role in shaping energy policies. This study examines public interest in renewable energy by focusing on keywords related to photovoltaic technologies in the Visegrad Group countries. We have used Google Trends and Semrush data to explore public interest in renewable energy during 2024 and over the five-year period 2020-2024. Based on the constructed distribution map of popularity scores, we found that rural and less urbanized areas showed significantly higher interest, while capital cities and industrial regions showed lower levels of engagement. Furthermore, an analysis of the dependencies of intent by country and intent by keyword type was conducted. The chi-square test confirms that targeted searches for photovoltaic-related information are statistically significant. Our results confirm that citizens of the Visegrad Group countries are actively seeking information about photovoltaics, with the strongest dependence observed in Poland, followed by Slovakia, Hungary, and the Czech Republic.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference β LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
