The Role of Social Responsibility in Building the Quality Image of Preschool Institutions

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

Melita Jurič - Social responsible business, management of preschool institutions, Dječji vrtiΔ‡ β€žMali princβ€œ, 10000 Zagreb, Croatia ORCID

Boris Jurič - Doctorate Paneuropean Studies, Campus 2, Business economics, Integrated marketing communication, ORCID

Dijana Vukovic ORCID

Abstract:

Preschools must actively support social responsibility, environmental preservation, and the community in addition to offering high-quality services in the social and educational context of today. This essay explores the key elements of social responsibility that contribute to the formation of a positive perception of preschools and how this perception can be strategically used to attract parents, finance staff development, and adhere to regulations. Preschool institutions' success is impacted by factors other than the quality of childcare and instruction, though. Transparency in business, social inclusion, and environmental responsibility are becoming more and more important. This paper examines specific instances of community-building and image-building projects that preschools have undertaken, such as those about equality, family support, and environmental conservation. Institutions that successfully incorporate social responsibility into their strategies not only improve their reputation but also reap long-term benefits in the form of increased employee, parent, and child satisfaction and trust, especially in light of the growing competition and societal demands for ethical business practices. The principals of 352 preschools in the Republic of Croatia were surveyed to examine how they view and implement social responsibility in the process of enhancing their reputation for excellence.

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Jurič, M., Jurič, B., & Vukovic, D. (2025). The Role of Social Responsibility in Building the Quality Image of Preschool Institutions. International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings (pp. 867-877). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.2024.867

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