Tanja Grmuša
- Zagreb School of Business, Marketing and Communication Department, Ulica grada Vukovara 68, 10 000 Zagreb, Croatia
Leonarda Buršić
- Faculty of Croatian Studies, Department of Communication Studies, Media Program Borongajska cesta 83d, 10000 Zagreb, Croatia * This paper is based on the research conducted by Leonarda Buršić as a part of her final thesis at the graduate university study programme in Coomunication Studies. The thesis titled ,,The role of the streaming platform Spotify in the transformation of the music industry“ was made under the mentorship of Tanja Grmuša, PhD, Assistant Professor, and defended at Faculty of Croatian Studies, University of Zagreb in September 2024.
Abstract:
The development of new technologies has influenced the way music is consumed, which is now distributed predominantly through digital platforms. This has encouraged the global availability of diverse musical content, but has also influenced changes in the music industry, which is trying to find a balance between user habits and demands, as well as the wishes of artists and performers. One of the most popular streaming platforms is Spotify, which provides a personalized experience, ensuring an active role for consumers. This paper presents the results of a quantitative survey conducted on the general population, and its aim was to examine how digital platforms such as Spotify shape consumer habits and the music industry as a whole.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
