Building the Image of a Tourist Destination Through Digital Innovative Solutions

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

Lyubka Ilieva - Dimitar A. Tsenov Academy of Economics, Department of Tourism Economics and Management, 2 Em. Chakarov Str., 5250, Svishtov, Bulgaria ORCID

Keywords:

DOI:

10.31410/LIMEN.2024.899

Abstract:

In today’s digital era, the tourism industry has undergone a proΒ¬found transformation, with rapid advances in technology revolutionizing the way destinations are marketed, experiences are created, and tourists engage with the destination. The proliferation of interactive digital platforms and solutions has allowed consumers to better understand and engage with the destination they are visiting.
This paper aims to present digital innovations that have an impact on shap¬ing the image of a destination. To achieve this aim, the characteristics of a destination image and the main digital innovations that could be included in creating its positive image are outlined. As a result, effective digital marketing solutions are proposed to be used to build a positive image.

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Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Ilieva, L. (2025). Building the Image of a Tourist Destination Through Digital Innovative Solutions. International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings (pp. 899-906). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.2024.899

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