Simeonka Petrova
- Tsenov Academy of Economics, Svishtov, 5250 Svishtov, Bulgaria, 2 Em. Chakarov Str., Bulgaria
Hristina Mihaleva
- University "Prof. Dr. Assen Zlatarov" Burgas, 8010 Burgas, Slaveykov r.c., Bulgaria
Abstract:
This study presents conceptual views and statements on online shopping for tourist products and its dynamics and trends. Theoretical and empirical aspects of the development of this type of shopping carried out by European consumers are highlighted. The main objective of the study is to analyze and assess the state and specificity of the behavior of European consumers when shopping online for tourist products by significant economic and demographic factors, such as disposable income, gender, age, educational and employment status, and on this basis to deduce the emerging dependencies. Respondents to the study are individuals from the 27 Member States of the European Union. Analytical data on their budgets, demographic profile and online purchases of tourist products refer to the ten-year period 2013-2023. This allows us to track the dynamics and development of the studied economic phenomenon. The measurement of the relationships between online purchases of tourist products and the selected variables is carried out using computer processing software - IBM SPSS Statistics, and the Excel program. The methodology of the study includes the application of the linear regression and correlation method. The results obtained from the conducted study are useful for characterizing the changes occurring in online shopping of tourist products by consumers in Europe.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference β LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
