Ana Shkreta Bisha
- PhD Candidate, University of Tirana, Faculty of Economy, Management Department, Albania
Abstract:
This study utilizes 2024 survey data from southern Albania to examine the effects of demographic and behavioral factors on tourist spending, categorizing tourists into low, average, and high spenders. Demographic factors such as gender, age, education level, and employment status are analyzed alongside behavioral factors, including time spent, use of tourist packages, and type of tourist (individual versus family/group). A Probit regression and estimation using robust standard errors in SPSS is applied to segment tourist behaviors, ensuring accurate and reliable results by adjusting for any heteroscedasticity that might influence the estimates, given the diverse nature of tourism expenditure and demographic backgrounds. Results show significant differences in tourist satisfaction associated with spending behavior, particularly in relation to demographic and behavioral patterns. The findings of this analysis provide critical insights into the key factors influencing spending and help in the design of targeted tourist services.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference β LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
