Enkeleda Laçej
Brilanda Bushati
- University of Shkodra βLuigj Gurakuqiβ, Economic Faculty, Street Jeronim De Rada, 4001, Shkoder, Albania
Abstract:
This study examines the impact of rural tourism on economic development in small Albanian communities, identifying key success factors and challenges. Unlike mass tourism, which often leads to environmental and cultural degradation, rural tourism offers a sustainable alternative that revitalizes local economies while preserving heritage. The research employs a mixed-methods approach, utilizing questionnaires and interviews with stakeholders such as residents and local authorities. Both quantitative and qualitative data will be analysed through descriptive and correlational methods to measure tourismβs effects on income and employment. The findings are expected to demonstrate the significant contributions of rural tourism to job creation and economic growth while highlighting challenges such as infrastructure limitations, marketing deficiencies, and the need for community engagement. The study proposes strategic recommendations, including infrastructure investments, marketing initiatives, and educational programs, to promote sustainable rural tourism and preserve Albaniaβs cultural identity through collaborative efforts
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference β LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
