Aspects of Social Sustainability in the Management of Cultural Events in the Post-COVID Scenario

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

Francesco Badia - University of Modena and Reggio Emilia, Via Jacopo Berengario, 51, 41121 Modena, Italy

RenΓ© Lorusso

Keywords:

DOI:

10.31410/LIMEN.2024.963

Abstract:

Cultural events stimulate creative industries, enhance the attractiveness of cities, and promote social cohesion. This is what the authors aim to highlight in this work, which represents the case of a small town in southern Italy: Putignano, "home of Carnival." The event begins on Boxing Day and continues until Mardi Gras, blending the sacred and the profane. The city is famous for its Carnival, and its residents are so proud that they strongly identify with this event. However, the COVID-19 pandemic forced the suspension of the Carnival for two editions (2021, 2022). Through an empirical investigation, including a survey of residents, interviews with stakeholders, and the analysis of reports, this study explores the meaning of "losing" an event so deeply rooted in the territory, even for a limited period. The results provide original insights into the connection between social impacts and the dynamics of social sustainability related to cultural and tourism events

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Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194929 , ISSN: 26836149 , DOI: 10.31410/LIMEN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Badia, F., & Lorusso, R. (2025). Aspects of Social Sustainability in the Management of Cultural Events in the Post-COVID Scenario. International Scientific-Business Conference – LIMEN 2024: Vol 10. Conference Proceedings (pp. 963-971). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.2024.963

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