Nikolett Gyurián Nagy
Abstract:
Hydrogen-powered vehicles are playing an increasing role in sustainable mobility technologies. Still, their acceptance depends, to a large extent, on society’s environmental attitudes, in addition to infrastructure development. This research investigates how consumers’ environmental attitudes and openness to innovation influence the adoption of hydrogen vehicles and purchase intentions. The research method is a questionnaire survey using validated scales. A total of 1330 respondents participated in the research. The analysis examines consumer attitudes toward the most promising technological innovation in the automotive industry. It also explores how individual responsibility and environmental activism influence the openness to hydrogen vehicles. The results of the analysis show that positive attitudes towards innovation were significantly related to all environmental variables, while financial sacrifice showed a significantly weaker relationship. The results support the theory that openness to innovation may be a stronger predictor of adopting sustainable technologies than environmental awareness.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194936 , ISSN: 26836149 , DOI: 10.31410/LIMEN.S.P.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
