Which Responsible Consumption Strategies are Generation Z Willing to Apply in Slovakia?

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

Lucia BartkovΓ‘ ORCID

Keywords:

DOI:

10.31410/LIMEN.S.P.2024.151

Abstract:

The paper focuses on the issue of responsible consumption, which is one of the twelve sustainable development goals of the United Nations set until 2030. There are several strategies of responsible consumption that consumers can apply to their behavior to achieve sustainability and improve the environment. The paper aims to investigate which strategies Generation Z is willing to apply in Slovakia. Generation Z is considered to be the cohort that is most environmentally conscious and most willing to subordinate their needs to ecological conditions; therefore, it was chosen as the research group of consumers. The research was carried out on a sample of 332 respondents. According to the results of the research, Generation Z consumers are the most willing to apply sorting and repairing of products and the least swapping and renting.

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Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194936 , ISSN: 26836149 , DOI: 10.31410/LIMEN.S.P.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

BartkovΓ‘, L. (2025). Which Responsible Consumption Strategies are Generation Z Willing to Apply in Slovakia?. International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers (pp. 151-157). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.S.P.2024.151

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