Lidija Bagarić
- University of Rijeka, Faculty of Tourism and Hospitality Management, Primorska 46, 51410 Opatija, Croatia
Dunja Meštrović
- University of Rijeka, Centre for Quality Assurance and Institutional Research, Radmile Matejčić 3, 51000 Rijeka, Croatia
Ivana Ivančić
- Universitiy of Rijeka, Faculty of Tourism and Hospitality Management, Primorska 46, 51410 Opatija, Croatia
Abstract:
This study aims to conduct longitudinal research on sustainable marketing practices in higher education. By focusing on the student perspective, it aims to investigate how sustainable marketing initiatives affect HEI performance, particularly in terms of service quality. The proposed study uses a quantitative research methodology and compares the results to the original findings to determine if significant changes have occurred.
The research provides a valuable insight into the evolving role of sustainable marketing in the higher education context. It both confirms previous conclusions and provides a longitudinal perspective on the impact of sustainability efforts on institutional performance from a student-centred perspective. Readers can benefit from an updated analysis of the effectiveness of sustainable marketing in higher education. This study is valuable for educational policymakers who want to understand how sustainability initiatives affect student satisfaction and institutional success over time.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194936 , ISSN: 26836149 , DOI: 10.31410/LIMEN.S.P.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
