The Importance of Change Management in Achieving Competitive Advantage – The Example of Large Croatian Companies

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

Anita Talaja - University of Split, Faculty of economics, business and tourism, Cvite Fiskovića 5, 21000, Split, Croatia ORCID

Silvia Golem - University of Split, Faculty of economics, business and tourism, Cvite Fiskovića 5, 21000, Split, Croatia ORCID

Ivanka Žaja

Abstract:

Any organization that aspires to dominate its industry must be aware of its current position and desired future outcomes. And to reach desired outcomes, organizations need to adjust to changes in the environment. Adapting to changing circumstances is the secret to an organization’s success, leading to a long-term competitive advantage. To do so, organizations must foster change management capabilities and learn to break out of their standard, familiar working methods to develop new products, services, and processes in a dynamic and unpredictable environment. The primary objective of this study was to determine the relationship between organizational change capabilities and competitive advantage. A total of 44 large companies operating in the Republic of Croatia participated in the study. The results show that six out of the eight elements of organizational change capability are significantly related to competitive advantage.

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194936 , ISSN: 26836149 , DOI: 10.31410/LIMEN.S.P.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Talaja, A., Golem, S., & Žaja, I. (2025). The Importance of Change Management in Achieving Competitive Advantage – The Example of Large Croatian Companies. International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers (pp. 185-193). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.S.P.2024.185

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