Digital Transformation and HR: Challenges and Opportunities for Companies in North Macedonia

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

Milena Boskoska Klisaroski ORCID

Katerina Hadzi Naumova-Mihajlovska ORCID

Tea Josimovska - β€œSs. Cyril & Methodius” University in Skopje, Institute of Economics-Skopje, st. Prolet no.1, 1000 Skopje, Republic of North Macedonia * The research results presented in this paper are part of the project: Digital transformation from a human resources perspective, NIP.UKIM.23-24.20, β€œSs. Cyril & Methodius” University in Skopje, Republic of North Macedonia ORCID

Abstract:

Digital transformation (DT) is a process of integrating digital technology into all aspects of business, fundamentally changing how businesses operate and deliver value to customers. For successful DT, the human factor is more important than the technology itself. Therefore, this research aims to explore the perception of HR regarding the impact of DT in companies, specifically investigating their adaptation to ICT and the role of stakeholders in the digital transformation process.
The authors conducted an online survey of 1000 employees in North Macedonia. The research focuses on what role employees play in addressing the impacts of DT. The statistical data from the questionnaire shows that the new technology will enable the employees to be more productive at their work and will help jobs to become less boring, repetitive, stressful, or mentally demanding. These results are crucial for decision-makers who must take responsibility for guiding employees through the process of DT

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194936 , ISSN: 26836149 , DOI: 10.31410/LIMEN.S.P.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Boskoska Klisaroski, M., Hadzi Naumova-Mihajlovska, K., & Josimovska, T. (2025). Digital Transformation and HR: Challenges and Opportunities for Companies in North Macedonia. International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers (pp. 39-48). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.S.P.2024.39

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