Enhancing Decision-Making Through Generative AI: Human-AI Interaction in Organizational Contexts

Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research

RΓ©ka Koteczki ORCID

BoglΓ‘rka EisingernΓ© Balassa ORCID

Keywords:

DOI:

10.31410/LIMEN.S.P.2024.89

Abstract:

In recent years, Generative Artificial Intelligence (GAI) has evolved significantly and is playing an increasingly important role in supporting business and organisational decision-making. This research aims to explore the role and potential of GAI in this area through a systematic literature review using the PRISMA model. It focuses on the specific tasks in which generative AI can support decision makers and the advantages and disadvantages of using the technology. The research will pay particular attention to the ways in which generative AI can influence human-AI interaction and reduce cognitive biases in the decision-making process. The analysis will explore the experiences and limitations of AI-based decision-making, highlighting the practical benefits and potential limitations of the technology in the corporate environment. The results of this research can contribute to a more effective application of generative AI in decision support and help organisations to optimise their decision-making processes

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Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers , December 5, 2024

Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia

ISBN: 9788680194936 , ISSN: 26836149 , DOI: 10.31410/LIMEN.S.P.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested Citation

Koteczki, R., & EisingernΓ© Balassa, B. (2025). Enhancing Decision-Making Through Generative AI: Human-AI Interaction in Organizational Contexts. International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers (pp. 89-98). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/LIMEN.S.P.2024.89

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