Katarina Pažur Aničić
Renata Mekovec
- Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, 42000 Varaždin, Croatia
Marija Kuštelega
- Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, 42000 Varaždin, Croatia
Abstract:
Integrating AI in higher education, particularly in courses emphasizing creativity, is becoming vital as students seek new ways to enhance their learning processes. In the context of a UX design course where creative tasks and multiple possible solutions are encouraged, AI offers opportunities for students to explore diverse approaches. However, when AI is permitted but not instructed, understanding how students use AI is crucial. This study examines IT students’ use of AI in UX design course, their perceptions, attitudes, and impact on learning experience. The study investigates how students utilize AI for user research tasks like creating personas and customer journey maps, examining their motivations and expectations from AI usage. Responses from 54 student teams revealed that the main motivation for using AI was time efficiency, not solution quality improvement. Furthermore, students did not find that AI significantly improved innovation, teamwork, or creativity.
Tenth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research - LIMEN 2024 - International Scientific-Business Conference – LIMEN 2024: Vol 10. Selected Papers , December 5, 2024
Conference Proceedings published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia
ISBN: 9788680194936 , ISSN: 26836149 , DOI: 10.31410/LIMEN.S.P.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
