The Role of Agile Leaders in Establishing Effective Internal Communication in Digital Organizations

Jelena Lukić Nikolić – High School of Modern Business, Terazije 27, Belgrade, Serbia

Aleksandar Dejanović – High School of Modern Business, Terazije 27, Belgrade, Serbia

Snežana Lazarević – College of Sports and Health, Toše Jovanovića 11, Belgrade, Serbia

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2021

Abstract

Fourth industrial revolution and digital economy have affected many organizations and fostered them to become digital in order to survive and succeed. Leaders of digital organizations need to embrace numerous changes not only in organizational structure that becomes flat with mini­mal hierarchy, control, bureaucracy but also in all organizational processes and activities. One of the most important organizational processes is in­ternal communication which becomes digital due to modern information and communication technologies and tools. This paper shows the role and importance of agile leaders in establishing and nurturing effective internal communication in digital organizations. To achieve the goal of effective digital communication in all directions and through the entire organization, leaders should be agile enough to establish appropriate communication channels, stimulate creative and critical thinking, new ideas, information and knowledge share, real time feedback, build and nurture trust among employees and engage employee participation in decision making.

LIMEN Conference

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