Banking at a Turning Point

Vladimir Mladenović – Toplica Academy of Applied Studies – Department of Business Studies Blace, Kralja Petra I Karađorđevića 1, Blace, Serbia

Milica  Krulj-Mladenović – Toplica Academy of Applied Studies – Department of Business Studies Blace, Kralja Petra I Karađorđevića 1, Blace, Serbia

Danilo Obradović – Toplica Academy of Applied Studies – Department of Business Studies Blace, Kralja Petra I Karađorđevića 1, Blace, Serbia

Dobrica Radovanović – Toplica Academy of Applied Studies – Department of Business Studies Blace, Kralja Petra I Karađorđevića 1, Blace, Serbia

Abstract: This paper will show modern banking products which, by all pa­rameters, will eventually lead to the total transformation of banking op­erations into electronic form, whether desired or not – it’s only a matter of time. A SWOT analysis will show the current state of the banking market and where it is heading. The expansion of modern products in banking has already begun, and no one can predict the extent to which it will contin­ue. We can only wait and see how much traditional banking will manage to cope with the pressures brought by the introduction of innovations into their communication system.

LIMEN Conference

9th International Scientific-Business Conference – LIMEN 2023 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Hybrid (Graz University of Technology, Graz, Austria), December 7, 2023

LIMEN Conference Proceedings published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia

LIMEN Conference 2023 Conference Proceedings: ISBN 978-86-80194-78-3, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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