Rezart Prifti – Department of Management, Faculty of Economy, UT, Albania

Ana Shkreta – Department of Management, Faculty of Economy, UT, Albania

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI:

Blended learning;
LMS self-efficacy;
Multimedia instruction;
Perceived satisfaction;
Perceived usefulness;
Perceived ease of use;
Behavioral intention



The purpose of this paper is to analyze the learning curve of first-time users and experienced users of blended learning methodology and their perception of eLearning platforms. We investigate student relation with blended learning approach aggregated in first time users and expe­rienced users, analyzing a multitude of factors with a sample size of 1021 students in university premises. Their approach is tested empirically through regression analysis by measuring the learning curve accumulation among two main categories of users. The implications of this study are practical for organizations and practitioners implementing innovative approaches in education. Data shows that first time users are more likely to share the experience, use the portal as an assisting tool in learning, and see blended learning as more helpful. While experienced users see it as a pure operation­al tool, spending more time on it, being more confident, and value the expe­rience by perceiving satisfaction and usefulness.

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