Anamaria-Mirabela Pop – University of Oradea, 1 Universitatii, Oradea, Romania

Monica-Ariana Sim – University of Oradea, 1 Universitatii, Oradea, Romania

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI:

Business communication;
Ethical communication;
Business ethics



Language is culturally transmitted. It means that the language people use is the result of influences different factors had upon them: par­ents, educators, colleagues, and media. When conveying a message, it is im­portant to think not only about the words that help with clarity but, also, it is crucial to consider the meanings of different words. In the business world, for companies operating in foreign countries, the language used plays a central role in how these companies are perceived, thus the language and the culture of that country coexist. In today’s world, effective communi­cation is critical to a company’s success since it strengthens relationships, improves decision-making, and improves problem-solving abilities. Yet, successful business communication means that the communication must include the application of ethical standards during communication. Thus, this paper aims at presenting the relationship between communication and business, with emphasis on ethical language.

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