Marin Petrić 

Marko Hell – Faculty of Economics, Business and Tourism, Cvite Fiskovića 5, 21000 Split, Croatia

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI:

Business process orientation;
Business process modeling;



Considering the growing competition in the market, each com­pany strives to operate in accordance with the time in which it exists and following modern techniques of business system management. One of such techniques is manifested in designing and managing business processes in organizations. The authors investigated two groups of respondents. The first group consists of employees of different organizations in Croatia. The second group of respondents are students of higher years of economic fac­ulties in Croatia. The perception of these two groups on the importance of the company’s business process orientation was examined. The two groups were examined for an overview of the current situation with the help of em­ployees and the future through the prism of future employees – current stu­dents. This paper aims to assume future trends of BPO use in organizations taking into account the perception of the participants surveyed.

Download file

LIMEN Conference

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License ( which permits non-commercial use, reproduction and distribution of the work without further permission. 


Aalst, W. M. (2004). Business process management demystified: A tutorial on models, systems and standards for workflow management. Lectures on Concurrency and Petri nets.

Alfirević, N. (2000). An empirical inquiry into the objective assessment and the top manage­ment perception of the need for organisational restructuring in large Croatian enterprises. Management: Journal of Contemporary Management Issues, 5(1), 21-48.

Alotaibi, Y. (2016). Business process modelling challenges and solutions: a literature review. Journal of Intelligent Manufacturing, 27(4), 701-723.

Armstrong, M. (2006). Performance management: Key strategies and practical guidelines.

Bakotić, D. (2012). Organizacijske razine mjerenja performansi. Praktični menadžment: stručni časopis za teoriju i praksu menadžmenta, 3(1), 57-61.

Brumec, J. & Brumec, S. (2011). Business process modeling. Zagreb/Varaždin, Koris Ltd.

Diller, H., & Ivens, B. S. (2006). Process oriented marketing. Marketing–Journal of Research and Management, 2(1), 14-29.

Glavan, L. M., & Vukšić, V. B. (2017). Examining the impact of business process orientation on organizational performance: the case of Croatia. Croatian Operational Research Review, 137-165.

Grikštaitė, J. (2008). Business process modelling and simulation: advantages and disadvantag­es. Global Academic Society Journal: Social Science Insight, 1(3), 4-14.

Harmon, P. (2010). The scope and evolution of business process management. In Handbook on business process management 1 (pp. 37-81). Springer, Berlin, Heidelberg.

Harmon, P., & Wolf, C. (2011). Business process modeling survey. Business process trends, 36(1), 1-36.

Humphrey, W. S. (1988). Characterizing the software process: a maturity framework. IEEE software, 5(2), 73-79.

Hung, R. Y. Y. (2006). Business process management as competitive advantage: a review and empirical study. Total quality management & business excellence, 17(1), 21-40.

Indulska, M., Green, P., Recker, J., & Rosemann, M. (2009, November). Business process mod­eling: Perceived benefits. In International Conference on Conceptual Modeling (pp. 458- 471). Springer, Berlin, Heidelberg.

Ittner, C. D., & Larcker, D. F. (1997). The performance effects of process management tech­niques. Management science, 43(4), 522-534

Kaniški, I., & Vincek, I. (2018). Business processes as business systems. Tehnički glasnik, 12(1), 55-61.

Kesari, M., Chang, S., & Seddon, P. B. (2003). A content-analytic study of the advantages and disadvantages of process modelling. ACIS 2003 Proceedings, 2.

Kotler, P., Keller, K., L. & Martinovic, M. (2014). Marketing Management, Zagreb, MATE

Lemańska-Majdzik, A., & Okręglicka, M. (2015). Business Process Management in an Enter­prise–Determinants of the Implementation and Expected Advantages. In Proceedings of the 12th International Conference (pp. 308-317).

Markovic, I., & Kowalkiewicz, M. (2008, September). Linking business goals to process models in semantic business process modeling. In 2008 12th International IEEE Enterprise Dis­tributed Object Computing Conference (pp. 332-338). IEEE.

McCormack, K. P., & Johnson, W. C. (2001). Business process orientation: Gaining the e-busi­ness competitive advantage. Crc Press.

Münstermann, B., Eckhardt, A., & Weitzel, T. (2010). The performance impact of business pro­cess standardization: An empirical evaluation of the recruitment process. Business Pro­cess Management Journal.

Nurlankyzy, N. A. (2019). Business Process as the Basis of the Process Approach in Enterprise Management. International Journal of Engineering and Management Research (IJEMR), 9(2), 166-170.

Škrinjar, R., Bosilj‐Vukšić, V., & Indihar‐Štemberger, M. (2008). The impact of business process orientation on financial and non‐financial performance. Business process management journal.

Stroppi, L. J. R., Chiotti, O., & Villarreal, P. D. (2011, April). A BPMN 2.0 Extension to Define the Resource Perspective of Business Process Models. In CIbSE (pp. 25-38).

Todorović, M. & Kostić, M. (2008). Planiranje, efikasnost i efektivnost – značajne funkcije zdravstvenog menadžmenta. Fakultet za menadžment Novi Sad ISBN 987-86-85067-29-7, 86.

Wang, W., Ding, H., Dong, J., & Ren, C. (2006, June). A comparison of business process mod­eling methods. In 2006 IEEE International Conference on Service Operations and Logis­tics, and Informatics (pp. 1136-1141). IEEE

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia

LIMEN conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.