Bilyana Ivanova – University of Economics – Varna, Faculty of Management, Knyaz Boris I Blvd., 77, 9002 Varna, Bulgaria
Keywords:
Pricing models;
Digital revolution;
Pricing technology;
B2B markets
Abstract: This paper explores key trends in B2B pricing within the realm of digital technologies. The focus is on how pricing strategies in B2B markets evolve in response to digital transformation, especially in the context of contemporary trends such as the ongoing digital revolution. The discussion delves into the intersection of pricing and artificial intelligence, examining how AI technologies impact B2B pricing models. The research aims to provide insights into the intricate relationship between digital advancements and the transformation of pricing strategies in B2B sectors.
Furthermore, this paper commences with a literature review and case study analysis to discern the impact of digital technologies on pricing models. Next, historical data and economic indicators are scrutinized to understand how businesses navigate pricing challenges during digital transformation. Lastly, the paper investigates the dynamics of pricing technology and its adoption in B2B markets in the digital age.
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LIMEN Conference
9th International Scientific-Business Conference – LIMEN 2023 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Hybrid (Graz University of Technology, Graz, Austria), December 7, 2023
LIMEN Conference Proceedings published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia
LIMEN Conference 2023 Conference Proceedings: ISBN 978-86-80194-78-3, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Suggested citation
Ivanova, B. (2023). Digital Pricing Transformation & Pricing Technology. In V. Bevanda (Ed.), International Scientific-Business Conference – LIMEN 2023: Vol 9. Conference Proceedings (pp. 91-103). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.2023.91
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