Digital and Virtual Fashion as an Opportunity for Sustainable Concept

Verica Bulović – Subotica Tech – College of Applied Sciences, Marka Oreškovića 16, Subotica, Serbia

Zlatko Čović – Subotica Tech – College of Applied Sciences, Marka Oreškovića 16, Subotica, Serbia

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2021

Abstract

Sustainable digital transformation in the global textile and clothes value chain is a way to substantially change business performance through durable digitization techniques. With this digital transformation, manufacturers are seeking higher productivity, reduced labor costs, and en­vironmental sustainability, among other business improvements, catalyz­ing the demand for a more automated and connected industry. Sustainable digital transformation in the global textile and clothes value chain is a way to substantially change business performance through durable digitization techniques. The purpose of this study is to identify the impact of digitali­zation on the fashion industry. The study is based on primary quantitative data that have been collected from 54 managers within the retailing in­dustry from all continents. The study results show that the impact of digital transformation is positive for profit, operating costs and revenues and the rise of technology has changed consumer behavior.

LIMEN Conference

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