LIMEN.2018.471

THE ESSENTIAL IMPORTANCE OF MARKETING MANAGEMENT
IN THE CREATION OF SPORTS AND RECREATIONAL TOURISM IN
SERBIA

Momčilo Manić

Megatrend univerzitet, Fakultet za menadžment Zaječar, Park šuma Kraljevica bb, 19000 Zaječar, Srbija

Igor Trandafilović

Megatrend univerzitet, Fakultet za menadžment Zaječar, Park šuma Kraljevica bb, 19000 Zaječar, Srbija

Milijanka Ratković

Univerzitet Union Nikola Tesla, Fakultet za poslovne studije i pravo, Jurija Gagarina 149a Beograd, Srbija

DOI: https://doi.org/10.31410/limen.2018.471

4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations, Belgrade – Serbia, December 13, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Engineering Management – Belgrade, Serbia; Modern Business School – Belgrade, Serbia; Faculty of Business and Management Sciences – Novo Mesto, Slovenia; Faculty of Business Management and Informatics – Novo Mesto, Slovenia; Business Academy Smilevski – BAS, Skopje, Macedonia; BAS Institute of Management, Bitola, Macedonia, ISBN 978-86-80194-15-8

 

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia