THE ESSENTIAL IMPORTANCE OF MARKETING MANAGEMENT
IN THE CREATION OF SPORTS AND RECREATIONAL TOURISM IN
SERBIA
Momčilo Manić
Igor Trandafilović
Milijanka Ratković
DOI: https://doi.org/10.31410/limen.2018.471
4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations, Belgrade – Serbia, December 13, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Engineering Management – Belgrade, Serbia; Modern Business School – Belgrade, Serbia; Faculty of Business and Management Sciences – Novo Mesto, Slovenia; Faculty of Business Management and Informatics – Novo Mesto, Slovenia; Business Academy Smilevski – BAS, Skopje, Macedonia; BAS Institute of Management, Bitola, Macedonia, ISBN 978-86-80194-15-8
management of sports and recreational tourism in Serbia, as a relatively new form of active
vacation. Namely, tourists as a “spoiled” category of travelers are increasingly expecting
additional activities and services in order to meet the growing needs and expectations.
Standard, customary arrangements will soon become a past, because it has grown, a sharp
competition is conducted by selection. New tourists demand more and are willing to pay more.
Therefore, the role of marketing management is becoming increasingly crucial..
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