REALIZATION OF BUSINESS OPPORTUNITIES IN TOURISM IN
THE SCOPE OF LIKA AND GORSKI KOTAR
Andreja Rudančić
Sandra Šokčević
Lucija Franić
DOI: https://doi.org/10.31410/limen.2018.551
4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations, Belgrade – Serbia, December 13, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Engineering Management – Belgrade, Serbia; Modern Business School – Belgrade, Serbia; Faculty of Business and Management Sciences – Novo Mesto, Slovenia; Faculty of Business Management and Informatics – Novo Mesto, Slovenia; Business Academy Smilevski – BAS, Skopje, Macedonia; BAS Institute of Management, Bitola, Macedonia, ISBN 978-86-80194-15-8
oriented on coastal areas and not enough on the continental. This thesis, based on analyzed
data and calculations, focuses on multiple ways to realize tourist potential of the continental
portion of the Republic of Croatia through Lika and Gorski kotar, which was wrongfully
neglected. Lika and Gorski kotar have been analyzed using qualitative and quantitative
analysis; the results show the values and potential that were insufficiently evaluated. These
destinations open up possibilities of developing a sustainable tourism through energy efficient
and rational usage of natural resources. Energy efficiency doesn’t represent just a tourist but
a global trend. This gives the opportunity to develop sustainable tourism through energy
efficient houses and complementary activities which bring great value to continental
destinations of the Republic of Croatia.
energy efficiency, sustainable tourism
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https://www.mint.hr/UserDocsImages/AA_2018_cdokumenti/
11_Odrzivi%20razvoj%20turizma%20na%20podrucju%20Lika%20destinacij
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