THE IMPACT OF SPORTS AND ENTERTAINMENT INDUSTRY ON
SOCIAL RESPONSIBILITY AND SOCIAL GOOD
Vladimir Hrček
Vlastimir Čobrda
DOI: https://doi.org/10.31410/limen.2018.572
4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations, Belgrade – Serbia, December 13, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Engineering Management – Belgrade, Serbia; Modern Business School – Belgrade, Serbia; Faculty of Business and Management Sciences – Novo Mesto, Slovenia; Faculty of Business Management and Informatics – Novo Mesto, Slovenia; Business Academy Smilevski – BAS, Skopje, Macedonia; BAS Institute of Management, Bitola, Macedonia, ISBN 978-86-80194-15-8
responsibility and social good. It is very important to point out that most of these people begin
to understand how it affects their lives and their future – as well as the future of our entire
planet. This is the main reason why we have decided to write a paper about the impact of sports
and entertainment industry on social responsibility and social good. We have written an article
with the intention to contribute to the development of this topic in our region. Our work will be
focused on analyzing the current situation, the challenges that this area encounters, as well as
the needs and possibilities for raising it to a higher level. As a main objective in this paper, we
want to show the role of the influence of sports and the entertainment industry on social
responsibility and social good. We hope that, after summing up conclusions and
recommendations, this paper will be an incentive for the further development of this topic.
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