LIMEN.2018.645

DOES THE PERSONAL NATURE OF INDUSTRIAL BUYERS
MATTER? KEY FINDINGS OF AN INVESTIGATION IN
TECHNOLOGY-ORIENTED FIRMS

Volker Koch

Graz University of Technology, Kopernikusgasse 24/II, 8010 Graz, Austria

Bernd Markus Zunk

Graz University of Technology, Kopernikusgasse 24/II, 8010 Graz, Austria

DOI: https://doi.org/10.31410/limen.2018.645

4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations, Belgrade – Serbia, December 13, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Engineering Management – Belgrade, Serbia; Modern Business School – Belgrade, Serbia; Faculty of Business and Management Sciences – Novo Mesto, Slovenia; Faculty of Business Management and Informatics – Novo Mesto, Slovenia; Business Academy Smilevski – BAS, Skopje, Macedonia; BAS Institute of Management, Bitola, Macedonia, ISBN 978-86-80194-15-8

 

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia