Vuk Bevanda – Faculty of Social Sciences, Bulevar umetnosti 2a, Belgrade, Serbia
Aleksandra Živaljević – Higher Colleges of Technology, Department of Business, United Arab Emirates
Biljana Pejović – Faculty of Social Sciences, Bulevar umetnosti 2a, Belgrade, Serbia



6th International Scientific-Business Conference – LIMEN 2020 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, November 26, 2020, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-39-4, ISSN 2683-6149, DOI:



In modern business conditions, companies must be ready to respond at any time to the challenges, requirements and limitations that come from the environment. The development of a company is often described as a set of changes, i.e. metamorphoses, which it experiences during the adaptation to the challenges and threats that come from the environment, which are constantly present in the business process of the company. Broadly speaking, the development of a company represents the totality of the changes that it experiences in its life cycle, during its existence and business. The growth of a company is a change in its size, which is reflected in the number of employees, profit size, size and strength of installed capacities, market opportunities, market share. The paper aims to analyze the role and importance of growth and development in the business of modern companies, as well as their impact on improving business efficiency.



Growth, Development, Company, Business, Market, Factors.



Durmaz, Y., İlhan, A. (2015), Growth Strategies in Businesses and A Theoretical Approach, International Journal of Business and Management; Vol. 10, No. 4; 2015, ISSN 1833-3850 E-ISSN 1833-8119, Published by Canadian Center of Science and Education, pp. 210-214
Factors that Affect the Growth of a Business,, accessed on 16.11.2020.
Jovanović, P. (2013), Upravljanje investicijama, VŠPM, Beograd
Jovetić, S. (2015), Merenje performansi preduzeća, Ekonomski fakultet, Kragujevac
Pirić, V., Martinović, M. & Koričan Lajtman, M. (2020) Socio-demographic Variables Forming a Perception of Corporate Image Brand in the Croatian Banking Industry, Balkans Journal of Emerging Trends in Social Sciences, Vol. 3, No. 2, 2020, ISSN 2620-164X, Published by Association of Economists and Managers of the Balkans, pp. 96-111, DOI: 10.31410/Balkans.JETSS.2020.3.2.96-111
Posza, A. (2020), Real Option Analysis of Venture Capital Investments, Balkans Journal of Emerging Trends in Social Sciences, Vol. 3, No. 1, 2020, ISSN 2620-164X, Published by Association of Economists and Managers of the Balkans, pp. 64-77, DOI: 10.31410/Balkans.JETSS.2020.3.1.64-77
Sloman John, Garratt Dean (January 1, 2019), Essentials Of Economics, 8th New edition, ISBN-10: 1292239271, ISBN-13: 978-1292239279, United Kingdom: PEARSON
Sloman John, Garratt Dean, Guest Jon, Jones Elizabeth (May 9, 2016), Economics For Business, 7th edition, ISBN-10: 1292082100, ISBN-13: 978-1292082103, Philadelphia, Pennsylvania, USA: Trans-Atlantic Publications, Inc.
Successful Business Growth Strategies: 5 Key Components,, accessed on: 15.11.2020.
Ten Key Factors in developing company Growth Strategies,, accessed on 13.11.2020.
The growth and development of a company,, accessed on 05.11.2020.
Todorut, A. V., Cirnu, D. & Niculescu, G. (2011), Management of business processes through reengineering, Proceedings of the 12th WSEAS international conference on Mathematics and computers in biology, business and acoustics in Transylvania University of Brasov, Romania in April 11-13, 2011, World Scientific and Engineering Academy and Society WSEAS Press, Bucharest, pp. 237-242.
What is business growth and why is it important?, accessed on 12.11.2020.
Živković, M., Ilić, S., Bevanda, V. (2014), Ekonomika poslovanja, sedmo izmenjeno i dopununjeno izdanje, Megatrend, Beograd


Download Full Paper




Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia

LIMEN conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.