Karmen Erjavec – University of Novo mesto Faculty of Economics and Informatics, Na Loko 2, 8000 Novo mesto, Slovenia
6th International Scientific-Business Conference – LIMEN 2020 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – SELECTED PAPERS, Online/virtual, November 26, 2020, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-40-0, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.S.P.2020
The context of the COVID-19 pandemic presents communication challenges for companies as they adjust to a new operating, business and public policy environment. This unprecedented public health crisis affects all stakeholders. The COVID-19 pandemic underlined the importance of strategic internal communication, as many companies had to introduce new working practices and hire or fire staff extremely quickly. An explorative qualitative and qualitative research approach was applied to determine the use of digital communication channels and communication channels during the COVID-19 pandemic by Slovenian employees. The opportunities and challenges that arose during COVID-19 the outbreak of the pandemic are presented. Finally, proposals for organizational communication strategies in times of the pandemic are provided.
Internal communication, COVID-19 pandemic, Digital media.
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