Jana Aleksić – Pan-European University “APEIRON” Banja Luka, Vojvode Pere Krece 13, 78000 Banja Luka, Bosnia and Herzegovina

Mirjana Landika – Pan-European University “APEIRON” Banja Luka, Vojvode Pere Krece 13, 78000 Banja Luka, Bosnia and Herzegovina

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2021

Business efficiency;
Promotion of qualitative
Motivation factors;
Personnel management

DOI: https://doi.org/10.31410/LIMEN.2021.163


Motivating employees in the company is a challenge for the management and the entire company structure. Motivation factors can be measurable, whether they are internal or external. Also, it is important to point out that internal psychological factors have a great impact on em­ployees, sometimes more than the classic economic factors.

New, assumed factors in this psychological insight relate to the application of spiritual techniques in the company that can have a motivating effect on employees in the company. This paper aims to show which types of profiles accept changes through a new set of spiritual factors, in order to increase business efficiency, and what are the reasons for their acceptance.

Business efficiency is measured and expressed by the ratio of achieved re­sults and investments required for their realization. The number of factors that determine business efficiency requires careful analysis and a scientific approach in taking into account quantitative factors, as well as their quan­tification and modeling the consequences of their level of presence in the business system.

Expressing the contribution of qualitative factors to the business result is possible by using adequate statistical analysis, which refers to surveying respondents involved in business activities, quantifying their attitudes, and examining the rank correlation within the selected variables.

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