Maria-Christina Proia – Department of Financial and Management Engineering, University of the Aegean, Greece

Athina Tsimpidou – Department of Financial and Management Engineering, University of the Aegean, Greece

Spyridon Sakelariou – Department of Financial and Management Engineering, University of the Aegean, Greece

Michail Glykas – Department of Financial and Management Engineering, University of the Aegean, Greece

Sports Marketing;
Supply Chain;
Operations Management;
Effort Based Costing



A systematic literature survey on sales and marketing operations is presented with an emphasis on supply chain management. Articles includ­ed in the survey are categorized into four main categories identified namely: Supply Chain Management, Sales and Operations Planning, Artificial Intelli­gence and Big Data Analytics. The theory of Sports Marketing is presented as well as an effort-based costing case study of a team of Sports Marketing pro­fessionals working in marketing, sales and supply chain management. The costing case study approach provides activity costs calculations as well as the required Full-Time Equivalents per activity. Based on these calculations further performance metrics per activity are calculated.

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LIMEN Conference

8th International Scientific-Business Conference – LIMEN 2022 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Hybrid (EXE Budapest Center, Budapest, Hungary), December 1, 2022,

LIMEN Conference proceedings published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia

LIMEN Conference 2022 Conference proceedings: ISBN 978-86-80194-66-0, ISSN 2683-6149, DOI:

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License ( which permits non-commercial use, reproduction and distribution of the work without further permission. 

Suggested citation

Proia, M. C., Tsimpidou, A., Sakelariou, S., & Glykas, M. (2022). Marketing, Sales and Supply Chain Management: A Case Study in Sports Marketing Human Resources Costing. In V. Bevanda (Ed.), International Scientific-Business Conference – LIMEN 2022: Vol 8. Conference proceedings (pp. 281-296). Association of Economists and Managers of the Balkans.


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