Maria-Christina Proia – Department of Financial and Management Engineering, University of the Aegean, Greece
Athina Tsimpidou – Department of Financial and Management Engineering, University of the Aegean, Greece
Spyridon Sakelariou – Department of Financial and Management Engineering, University of the Aegean, Greece
Michail Glykas – Department of Financial and Management Engineering, University of the Aegean, Greece
Effort Based Costing
A systematic literature survey on sales and marketing operations is presented with an emphasis on supply chain management. Articles included in the survey are categorized into four main categories identified namely: Supply Chain Management, Sales and Operations Planning, Artificial Intelligence and Big Data Analytics. The theory of Sports Marketing is presented as well as an effort-based costing case study of a team of Sports Marketing professionals working in marketing, sales and supply chain management. The costing case study approach provides activity costs calculations as well as the required Full-Time Equivalents per activity. Based on these calculations further performance metrics per activity are calculated.
8th International Scientific-Business Conference – LIMEN 2022 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Hybrid (EXE Budapest Center, Budapest, Hungary), December 1, 2022,
LIMEN Conference proceedings published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia
LIMEN Conference 2022 Conference proceedings: ISBN 978-86-80194-66-0, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2022
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