Strategic Approaches to Enhancing Business Communication Efficiency in the Era of Digital Transformation

Mirjana Tankosić – Faculty of Social Sciences, University Business Academy in Novi Sad, Bulevar umetnosti 2a, 11070 Belgrade, Serbia

Ivana Ercegovac – Faculty of Applied Media, FWC, Higher Colleges of Technology, UAE

Abstract: This paper presents a thorough analysis of strategic approaches designed to enhance business communication efficiency in the modern dig­ital business landscape. Focused on tools like Electronic Data Interchange (EDI), the study aims to identify successful communication strategies adapt­able to evolving technology, client needs, and market expectations. The re­search delves into practical approaches and innovations, offering diligent exploration to guide organizations in optimizing communication processes amid current challenges. Also, the paper highlights the significance of feed­back in achieving communication efficiency and conducts an additional analysis of the ethical implications of employing new technologies in busi­ness communication. Concrete guidelines are provided for organizations to integrate effective communication strategies, explore opportunities to en­hance efficiency, customer satisfaction, and achieve business goals. This comprehensive analysis aims to deepen understanding of contemporary challenges in business communication and provide guidance for successful management in a dynamic business environment.

LIMEN Conference

9th International Scientific-Business Conference – LIMEN 2023 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – SELECTED PAPERS, Hybrid (Graz University of Technology, Graz, Austria), December 7, 2023

LIMEN Selected papers published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia

LIMEN Conference 2023 Selected papers: ISBN 978-86-80194-79-0, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.S.P.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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