Successful Businesses during a Pandemic. How to Thrive

Dana-Teodora Mierluț – Doctoral School of Economics and International Business, The Bucharest University of Economic Studies (ASE București), Bucharest, Romania

Horia-Octavian Mintaș – Doctoral School of Economics and International Business, The Bucharest University of Economic Studies (ASE București), Bucharest, Romania

Adriana Giurgiu – Doctoral School of Economics and International Business, The Bucharest University of Economic Studies (ASE București), Bucharest, Romania; Department of International Business, Faculty of Economic Sciences, University of Oradea, Oradea, Romania

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2021

Abstract

The world suffered a huge loss since the first quarter of 2020 when the COVID-19 crisis started. Most of the businesses’ activity collapsed and the economy fell dramatically down. Other businesses have been strug­gling over the past months due to the coronavirus pandemic – temporarily closing in the face of lockdowns, or keeping their doors open while drasti­cally scaling back operations. However, even in this unpleasant environ­ment, in which reined the uncertainty and many entrepreneurs had to shut down their companies, multiple businesses managed not only to survive but to flourish during the last couple of years, despite the circumstances. This paper’s objective is to analyze this tendency of some of the world’s biggest multinational corporations headquartered in different continents, namely North America, Europe and Asia. There are several sectors well represented in the process, such as e-commerce, courier, stock exchange, gambling and subscription streaming services (e.g. Amazon, AliExpress, DHL, Netflix). Such multinational corporations succeeded to be adaptable and resilient in order to stay afloat in these ever-changing times and, in this way, to increase their revenues during the pandemic, but also to expand their reach or even grow their market, getting to new customers right in the middle of the chaos gen­erated by the COVID-19 pandemic. The study is based on the financial results of the successful businesses – top companies in their field.

LIMEN Conference

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