The Relationship between Innovation and Competitive Advantage: A Literature Review

Denada Liça – Aleksander Moisiu University of Durres, Faculty of Business, Department of Management, Rr. Taulantia, L.1, 2001, Durres, Albania

Silvana Gashi – Aleksander Moisiu University of Durres, Faculty of Business, Department of Management, Rr. Taulantia, L.1, 2001, Durres, Albania

Abstract: Innovation has been considered by many scholars a crucial fac­tor in driving firms to achieve competitive advantage. Moreover, many firms decide to reconfigure their business operation to be more innovative and competitive. This paper aims to analyze the drivers and challenges firms deal with to be more innovative and to achieve competitive advantage. Al­banian firms are investigated through a literature review to offer some in­sights regarding the relationship between innovation and competitive ad­vantage, and to understand the drivers and challenges of being innova­tive firms. Results indicate that innovative Albanian firms are more likely to achieve competitive advantage than others that do not engage in innova­tion. This study contributes considerably to enlarging the literature on inno­vation and competitive advantage.

LIMEN Conference

9th International Scientific-Business Conference – LIMEN 2023 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – SELECTED PAPERS, Hybrid (Graz University of Technology, Graz, Austria), December 7, 2023

LIMEN Selected papers published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia

LIMEN Conference 2023 Selected papers: ISBN 978-86-80194-79-0, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.S.P.2023

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