Tatjana Ilić-Kosanović – School of Engineering Management, Bulevar vojvode Mišića 43, Belgrade, Serbia

Damir Ilić – School of Engineering Management, Bulevar vojvode Mišića 43, Belgrade, Serbia

Katarina Štrbac – School of Engineering Management, Bulevar vojvode Mišića 43, Belgrade, Serbia

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2021

Civil use;
Republic of Serbia

DOI: https://doi.org/10.31410/LIMEN.2021.287


Unmanned Aircraft Systems (UAS) have major benefits for hu­mankind, nevertheless they are perceived through their widespread use for military purposes with ethical reservations. However, the possibilities for non-military use of UAS are extensive: scientific research; disaster preven­tion and management; protection of critical infrastructure; homeland se­curity; communications; and environmental protection. Media can have a significant role in promoting and explaining the use of UAS for civil purposes to the wider public. This paper explores perceptions of academics and pro­fessionals in various fields (security, environmental protection, STEM, etc.) of media reporting on UAS in general, UAS for military use, and UAS for civil use in the Republic of Serbia. The findings show that media are perceived as underutilized vehicles in promoting UAS for civil use and develop a model for media use in promoting UAS for civil purposes.

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