Vasil Georgiev – Higher School of Security and Economics, Plovdiv, Bulgaria, 13 Kouklensko Shausse Boul, Plovdiv, Bulgaria

7th International Scientific-Business Conference – LIMEN 2021 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Online/virtual, December 16, 2021, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-54-7, ISSN 2683-6149, DOI:

Unfair commercial practices;
Directive 2019/633;
EU Law



Unfair trading practices between economic operators are a conse­quence of the concentration and vertical integration of retailers of fast-mov­ing consumer goods. The strengthened market position of the latter allowed them to impose unfavorable conditions on their economically weaker part­ners in the supply chain – such as manufacturers and small suppliers. The cross-border nature of trade in agricultural goods and foods has brought this issue to the attention of the European institutions relatively quickly.

On 25 April 2019, Directive (EU) 2019/633 of the European Parliament and of the Council of 17 April 2019 on unfair trading practices in business-to-busi­ness relationships in the agricultural and food supply chain was published in the Official Journal of the EU. This paper analyses the norms and implemen­tation of the Directive as of 31 July 2021.

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