6th Session (virtual)
Virtual
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55. INVESTIGATING THE VALUE OF SPORTS FOOTWEAR BRANDS USING NATURAL LANGUAGE PROCESSING METHODS
Dijana Vukoviฤ, University North, Jurja Kriลพaniฤa 31b, Varaลพdin, Croatia
Sara Slamiฤ Tarade, University of Applied Sciences, Vrbik 8, Zagreb, Croatia
57. THE RELATIONSHIP BETWEEN INNOVATION AND COMPETITIVE ADVANTAGE: A LITERATURE REVIEW
Denada Liรงa, Aleksander Moisiu University of Durres, Rr. Taulantia, L.1, 2001, Durres, Albania
Silvana Gashi, Aleksander Moisiu University of Durres, Rr. Taulantia, L.1, 2001, Durres, Albania
58. HOW TO BOOST CYBERSECURITY TO DEAL WITH CYBER ATTACKS AND HOTEL DATA SECURITY BREACHES?
Ljubica Pilepiฤ Stifanich, University of Rijeka, Faculty of Tourism and Hospitality Management, Primorska 46, P.O.Box 97, 51410 Opatija, Croatia
Ana-Marija Vrtoduลกiฤ Hrgoviฤ, University of Rijeka, Faculty of Tourism and Hospitality Management, Primorska 46, P.O.Box 97, 51410 Opatija, Croatia
Blaลพ Markelj, University of Maribor, Faculty of Criminal Justice and Security, Kotnikova ulica 8, 1000 Ljubljana, Slovenia
59. LOGISTICS AND SUPPLY CHAIN A PERSPECTIVE ON UNSTABLE MARKETS
Rui Mendes Mansidรฃo, Escola Superior de Tecnologia de Setรบbal/IPS, Instituto Politรฉcnico de Setรบbal, Estefanilha, 2910-761 Setรบbal, Portugal
Andrรฉ Lemos Alves, Escola Superior de Tecnologia de Setรบbal/IPS, Instituto Politรฉcnico de Setรบbal, Estefanilha, 2910-761 Setรบbal, Portugal
60. SUPPLY MANAGEMENT AND PURCHASING A STUDY IN INDUSTRIAL CONTEXT
Rui Mendes Mansidรฃo, Escola Superior de Tecnologia de Setรบbal/IPS, Estefanilha, 2910-761 Setรบbal, Portugal
Andrรฉ Lemos Alves, Escola Superior de Tecnologia de Setรบbal/IPS, Estefanilha, 2910-761 Setรบbal, Portugal
61. MARKETING IN TOURISM SERVICES
Dorentina Derguti
62. ANALYSIS OF MARKETING CONTENT IN BUILDING RELATIONSHIPS AND LOYALTY WITH CONSUMERS
Fani Kerum, University of Applied Science Burgenland, Campus, Eistenstadt, Austria
Dijana Vukoviฤ, University North, Jurja Kriลพaniฤa, Varaลพdin, Croatia
Ivanka Ipลกa, University North, Jurja Kriลพaniฤa, Varaลพdin, Croatia
63. HOW DOES MANAGEMENT STYLE AFFECT EMPLOYEE WELL-BEING WITHIN LARGE ENTERPRISES? THE CASE OF ALBANIA
Gentjan Shaqiri, University of Tirana, Faculty of Economy, Department of Management, Rruga Arben Broci 1001, Tirana, Albania
64. COMPARATIVE ANALYSIS OF CLOUD-BASED AND TRADITIONAL ACCOUNTING
Suzana Kegleviฤ Kozjak, University of Zagreb Faculty of Organization and Informatics, Pavlinska 2, Varaลพdin, Croatia
Tanja ล estanj-Periฤ, University of Zagreb Faculty of Organization and Informatics, Pavlinska 2, Varaลพdin, Croatia
Zrinka Lackoviฤ Vincek, University of Zagreb Faculty of Organization and Informatics, Pavlinska 2, Varaลพdin, Croatia
65. SUSTAINABLE BUSINESS MODELS TO REDUCE FOOD WASTE
Andrรฉ Lemos Alves, Setรบbal School of Technology – Polytechnic Institute of Setรบbal, Portugal, Campus do IPS Estefanilha 2914-508 Setรบbal
Rui Manuel Mansidรฃo, Setรบbal School of Technology – Polytechnic Institute of Setรบbal, Portugal, Campus do IPS Estefanilha 2914-508 Setรบbal
66. BANK PERFORMANCE AND EFFICIENCY DURING HOUSING CRISIS: EVIDENCE FROM THE PORTUGUESE BANKING SECTOR
Andrรฉ Lemos Alves, Setรบbal School of Technology – Polytechnic Institute of Setรบbal, Portugal, Campus do IPS Estefanilha 2914-508 Setรบbal
Rui Manuel Mansidรฃo, Setรบbal School of Technology – Polytechnic Institute of Setรบbal, Portugal, Campus do IPS Estefanilha 2914-508 Setรบbal
67. WHAT DO WE KNOW ABOUT ALBANIAN WOMEN ENTREPRENEURS: CHALLENGES AND OPPORTUNITIES
Silvana Gashi, Aleksander Moisiu University of Durres, Rr. Taulantia, L.1, 2001, Durres, Albania
Denada Liรงa, Aleksander Moisiu University of Durres, Rr. Taulantia, L.1, 2001, Durres, Albania
68. SUSTAINABILITY INDEX AND CORPORATE PERFORMANCE: A STUDY OF THE FTSE4GOOD IBEX
Monica Gonzรกlez Morales, Miguel Hernรกndez University of Elche, Avda. Universidad S/N. Edificio La Galia, Spain
Josรฉ Antonio Cavero Rubio, Miguel Hernรกndez University of Elche, Avda. Universidad S/N. Edificio La Galia, Spain
Araceli Amorรณs Martรญnez, Miguel Hernรกndez University of Elche, Avda. Universidad S/N. Edificio La Galia, Spain
69. THE QUALITY OF ONLINE HIGHER EDUCATION TEACHING DURING THE COVID-19 PANDEMIC: EVIDENCE FROM SERBIA
Ana Joviฤiฤ Vukoviฤ, Novi Sad School of Business, Vladimira Periฤa Valtera 4, Novi Sad, Serbia
Jelena Damnjanoviฤ, Novi Sad School of Business, Vladimira Periฤa Valtera 4, Novi Sad, Serbia
70. PLACEMENT OF SMALL PRODUCERS IN LARGE RETAIL CHAINS
Sandra Mrvica Maฤarac, University of Applied Sciences โLavoslav Ruลพiฤkaโ in Vukovar, ลฝupanijska 50, 32 000 Vukovar, Croatia
Zvonimir Filipoviฤ, University of Applied Sciences โLavoslav Ruลพiฤkaโ in Vukovar, ลฝupanijska 50, 32 000 Vukovar, Croatia
Slobodan Stojanoviฤ, University of Applied Sciences โLavoslav Ruลพiฤkaโ in Vukovar, ลฝupanijska 50, 32 000 Vukovar, Croatia
71. IMPACT OF THE MODERATING EFFECT OF GENDER PARITY VS. GOOD GOVERNANCE MECHANISMS ON ESG DISCLOSURE IN EUROPEAN SUSTAINABLE COMPANIES
Alfredo Juan Grau Grau, Faculty of Economics (University of Valencia), Avda. de los Naranjos, s/n, 46022 Valencia (Spain)
Manuel Castelo Branco, Center of Economics and Finance-Cef.up (University or Porto), Rua Dr. Roberto Frias, 4200-464 Porto (Portugal)
Inmaculada Bel Oms, Faculty of Economics (University of Valencia), Avda. de los Naranjos, s/n, 46022 Valencia (Spain)
72. THE MODERATING ROLE OF GENDER DIVERSITY ON BOARD: THE RELEVANCE OF EUROPEAN SUSTAINABLE FIRM PERFORMANCE
Inmaculada Bel Oms, Faculty of Economics (University of Valencia), Avda. de los Naranjos, s/n, 46022 Valencia (Spain)
Alfredo Juan Grau Grau, Faculty of Economics (University of Valencia), Avda. de los Naranjos, s/n, 46022 Valencia (Spain)
Janny Nรบรฑez Almonte, Faculty of Economics (University of Valencia), Avda. de los Naranjos, s/n, 46022 Valencia (Spain)
73. PATTERNS OF GEOGRAPHIC GENDER BASED VIOLENCE: POLITICS, CULTURE AND DEVELOPMENT ISSUES
Reina Zenelaj Shehi, Epoka University, Albania
Endi Tirana, Epoka University, Albania
Ajsela Toci, University of Tirana, Albania
74. EVALUATION OF VOLATILE ORGANIC POLLUTANTS IN WATER SAMPLES FROM DURRES`S PORT BY USING THE HS/SPME TECHNIQUE
Esmeralda Halo, University of Tirana, Faculty of Natural Sciences, Boulevard Zogu I, No. 25, Tirana, 1001 Albania
Bledar Murtaj, University of Tirana, Faculty of Natural Sciences, Boulevard Zogu I, No. 25, Tirana, 1001 Albania
Aurel Nuro, University of Tirana, Faculty of Natural Sciences, Boulevard Zogu I, No. 25, Tirana, 1001 Albania
75. OPTIMIZING FORECASTING STRATEGIES: EVALUATING HOLT-WINTERS MODELS FOR HOTEL RESERVATION TRENDS
Arjola Sinani, University of Tirana, Albania
Majlinda Godolja, University of Tirana, Albania
76. GREENWASHING TECHNIQUE โ AN (UN)ACCEPTABLE TOOL OF MARKETING COMMUNICATION? EXPERIENCES AND ATTITUDES OF MARKETERS AND CONSUMERS
Dijana Vukoviฤ,University North, Jurja Kriลพaniฤa 31b, Varaลพdin, Croatia
Tanja Grmuลกa, Zagreb School of Business, Croatia, Ul. Grada Vukovara 68, Zagreb, Croatia
Dora Boriฤ Radiฤ, University of Dubrovnik, Ul. branitelja Dubrovnika 29, Dubrovnik, Croatia
77. IMPLEMENTATION OF PPP CONTRACTS: PROS AND CONS
Egra Ibrahimi, Universiteti Mesdhetar, Bulevardi Gjergj Fishta 52, Tirana 1023, Albania
78. MICRO-LEVEL INSIGHTS INTO THE IMPACT OF R&D TAX CREDITS ON FIRM BEHAVIOR IN THE PORTUGUESE SERVICES INDUSTRY
Alexandre Paredes, European Commission – Eurostat (Seconded National Expert), BECH Building, D4/721 5, rue Alphonse Weicker, L-2721 Luxembourg
Bruno Damรกsio, NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal
79. ANALYSIS OF THE INDICATORS OF THE LEADING HOTEL AND RECREATIONAL COMPLEXES AND THEIR EFFICIENCY IN SLOVAKIA
Veronika Grimberger, Bratislava University of Economics and Management, Slovakia, Bratislava University of Economics and Management – Furdekova 3240/16, 851 04 Bratislava, Slovakia
Nadiya Dubrovina, Bratislava University of Economics and Management, Slovakia, Bratislava University of Economics and Management – Furdekova 3240/16, 851 04 Bratislava, Slovakia
Monika Hudakova, Bratislava University of Economics and Management, Slovakia, Bratislava University of Economics and Management – Furdekova 3240/16, 851 04 Bratislava, Slovakia