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1. SUSTAINABLE MARKETING AND ITS IMPACT ON HIGHER EDUCATION SERVICE QUALITY: A COMPARATIVE ANALYSIS

Lidija Bagarić, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia

Dunja Meštrović, University of Rijeka, Centre for Quality Assurance and Institutional Research, Rijeka, Croatia

2. DISRUPTIVE TECHNOLOGIES, ECONOMIC IMPLICATIONS, AND CYBERCRIME

Darko M. Marković, Faculty of Law for Commerce and Judiciary in Novi Sad, University Business Academy in Novi Sad, Novi Sad, Serbia

3. ASSESSING HOTEL RESERVATION FORECASTING MODELS TO INFORM DYNAMIC PRICING STRATEGIES

Majlinda Godolja, University of Tirana, Tirana, Albania

Arjola Sinani, University of Vlora “Ismail Qemali”, Vlore, Albania

4. A STUDY ON STUDENTS’ CRITICAL THINKING AND MEDIA LITERACY THROUGH THE FLIPPED CLASSROOM METHOD: OPPORTUNITIES AND CHALLENGES IN THE INFORMATION SOCIETY

Mariya Aleksieva, Burgas Free University, Burgas, Bulgaria

Milen Baltov, Burgas Free University, Burgas, Bulgaria

Krasimira Mineva, Burgas Free University, Burgas, Bulgaria

Zlatina Dimitrova, Burgas Free University, Burgas, Bulgaria

Veselina Zhecheva, Burgas Free University, Burgas, Bulgaria

Kamelia Staneva, Burgas Free University, Burgas, Bulgaria

Gergana Kirova, Burgas Free University, Burgas, Bulgaria

6. Segmenting Tourist Spending Behavior: The Influence of Demographic and Behavioural Factors on Expenditure

Ana Shkreta Bisha, Department of Management, Faculty of Economy, University of Tirana, Albania

Aurora Halili, Faculty of Economy, University of Tirana, Albania

7. ADDRESSING LABOR GAPS IN EU SHIPBUILDING THROUGH DIGITAL RECRUITMENT AND MACHINE LEARNING INTEGRATION

Bogdan Florian Socoliuc, Business Administration Doctoral School; Bucharest University of Economic Studies, Bucharest, Romania

8. BEYOND THE HYPE: EXPLORING CHATGPT`S ROLE IN BANKING

Eugen-Marian Vierescu, Bucharest University of Economic Studies, Bucharest, Romania

Dan Costin Nițescu, Bucharest University of Economic Studies, Bucharest, Romania

Adina Elena Călin, Bucharest University of Economic Studies, Bucharest, Romania
Vanesa-Daniela Ungureanu, Bucharest University of Economic Studies, Bucharest, Romania

9. FUELING THE FUTURE: THE INTERPLAY OF ENVIRONMENTAL CONSCIOUSNESS AND HYDROGEN VEHICLE ACCEPTANCE

Nikolett Gyurián Nagy, Széchenyi István University, Győr, Hungary

10. CHALLENGES, OPPORTUNITIES AND MANAGEMENT RECOMMENDATIONS FOR PUBLIC PRIVATE PARTNERSHIPS IN CROATIA

Luka Draganić, Institute of Public Finance, Zagreb, Croatia

Bojan Moric Milovanovic, Institute of Public Finance, Zagreb, Croatia

Zoran Bubas, Institute of Public Finance, Zagreb, Croatia

11. ENHANCING DECISION-MAKING THROUGH GENERATIVE AI: BENEFITS, LIMITATIONS, AND HUMAN-AI INTERACTION IN ORGANIZATIONAL CONTEXTS

Réka Koteczki, Széchenyi István University, Győr, Hungary

Boglárka Eisinger Balassa, Széchenyi István University, Győr, Hungary

12. FIGURES OF PROHIBITED AGREEMENTS

Endi Kalemaj, PhD candidate at the Faculty of Law (UT), Specialist at the Albanian National Youth Agency, Albania

Kejsi Marku, Legal Specialist at Credins Bank, Albania

13. MANAGEMENT PERSPECTIVES ON SERVICE RECOVERY STRATEGIES IN THE HOTEL INDUSTRY, ALBANIA

Arjeta Anamali, University of Shkoder “Luigj Gurakuqi”, Shkoder, Albania

Romina Dhora, University of Shkoder “Luigj Gurakuqi”, Shkoder, Albania

16. TOO MUCH MANAGEMENT AND TOO LITTLE LEADERSHIP: THE QUALITIES OF BUSINESS LEADERS ACCORDING TO THE CLASSICAL INTERPRETATIONS OF ITALIAN BUSINESS ECONOMICS

Annalisa Baldissera, University of Brescia, Brescia (BS) – Italy

17. EXPLORING INTEGRATED THINKING AND REPORTING: LESSONS FROM IMPLEMENTATION EXPERIENCES

Mariana Madar Coman, UBB, Faculty of Economics and Business Administration, Cluj-Napoca, Romania

18. LANA ADAPTIVE LABELING FRAMEWORK: ADVANCING DYNAMIC METHOD LABELING FOR OPTIMAL SELECTION IN MULTICRITERIA INTELLIGENT SOFTWARE SYSTEMS FOR HIGHER EDUCATION BUSINESS PROCESSES

Adil Joldić, University “Dzemal Bijedic” Mostar, Faculty of Information Technologies, Bosnia and Herzegovina

Dražena Gašpar, University of Mostar, Faculty of Economics, Bosnia and Herzegovina

Nina Bijedić, University “Dzemal Bijedic” Mostar, Faculty of Information Technologies, Bosnia and Herzegovina

19. MATLAB MODELING AND SIMULATION OF 3D PRINTERS NOISE MAPPING IN FACULTY DESIGN AND PRINT LABS

Valentin Panduru, Ecological University of Bucharest, Romania

Iulian Cristin Bigan, University POLITEHNICA of Bucharest, Romania

Cristin Zaharia, University POLITEHNICA of Bucharest, Romania

20. SUSTAINABILITY ASPECTS OF GENERATIONAL CHANGE IN THE LEADERSHIP OF SMALL AND MEDIUM ENTERPRISES IN HUNGARY

Katalin Dióssi, University of Sopron, Alexandre Lamfalussy Faculty of Economics, Sopron, Hungary

Roland Seese, University of Sopron, István Széchenyi Economics and Management Doctoral School, Sopron, Hungary

21. ORGANISATIONAL SUSTAINABILITY – THE EFFECTS OF DESTRUCTIVE LEADERSHIP ON ORGANISATIONAL EFFECTIVENESS IN HEALTHCARE ORGANISATIONS

Roland Seese, Fachhochschule für Oekonimie und Management, Essen, Germany

Katalin Dióssi, University of Sopron, Sopron, Hungary

22. EXAMINATION OF THE EFFECTS OF EU REGULATION 2023/1115 ON THE DISTRIBUTION OF DEFORESTATION-LINKED GOODS ON SUSTAINABLE FORESTRY AND THE OPERATIONS OF MAJOR FORESTRY FIRMS IN THE NORTH-TRANSDANUBIA REGION OF HUNGARY

Katalin Dióssi, University of Sopron, Alexandre Lamfalussy Faculty of Economics, Sopron, Hungaryc

23. INCOME STRUCTURE OF TOURIST COMPANIES DURING AND AFTER CRISES

Felicetta Iovino, Glion Institute of Higher Education, Glion sur Montreux, Switzerland

24. EXPLORING THE VALUE DRIVERS OF INFLUENCER-GENERATED CONTENT: EFFECTS ON FOLLOWERS’ ENGAGEMENT AND BEHAVIOR

Óscar Soria-Martínez, University of Almería, Almería (Spain)

Raquel Sánchez-Fernández, University of Almería, Almería (Spain)

David Jiménez-Castillo, University of Almería, Almería (Spain)

Martina G. Gallarza, Faculty of Economics. University of Valencia, Valencia (Spain)

25. INSIGHTS IN ENTREPRENEURSHIP AND CIRCULAR BUSINESS MODELS IN THE SUSTAINABILITY ERA

Rui Manuel Mansidão, Setúbal School of Technology – Polytechnic Institute of Setúbal, Setúbal, Portugal

André Lemos Alves, Setúbal School of Technology – Polytechnic Institute of Setúbal, , Setúbal, Portugal

26. COOPERATION OF THE VISEGRAD GROUP COUNTRIES IN DISASTER MANAGEMENT

Preisinger Nikoletta, Széchenyi István University Doctoral School of Law and Political Sciences of Győr, Hungary

27. ARTIFICIAL INTELLIGENCE AND PRODUCTIVITY – EVIDENCE FROM PORTUGAL

André Lemos Alves, Setúbal School of Technology – Polytechnic Institute of Setúbal, Setúbal, Portugal

Rui Manuel Mansidão, Setúbal School of Technology – Polytechnic Institute of Setúbal, Setúbal, Portugal

28. BIBLIOMETRIC ANALYSIS OF ARTIFICIAL INTELLIGENCE IN CORPORATE FINANCIAL ACCOUNTING

Edina Eva Kulcsar, Partium Christian University, Faculty of Economics and Social Science, Romania

Edit Veres, Partium Christian University, Partium Christian University, Faculty of Economics and Social Science, Romania

Tímea Ardelean, Partium Christian University, Romania, Oradea, Romania

29. INNOVATION AND COMPETITIVENESS: KEY DRIVERS OF SME INTERNATIONALIZATION

Tihana Koprivnjak Popović, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, Croatia

30. ACQUISITIVE GROWTH OF SMALL AND MEDIUM ENTERPRISES (SMES): A REVIEW OF EXISTING LITERATURE

Petra Mezulić Juric, Faculty of Economics and Business in Osijek, University of Josip Juraj Strossmayer of Osijek, Osijek, Croatia

31. EVALUATION OF SERBIAN INNOVATION PERFORMANCE WITHIN THE EUROPEAN INNOVATION SCOREBOARD FRAMEWORK

Jovana Simic, Faculty of Economics, University of Kragujevac, Kragujevac, Serbia

32. USER EXPERIENCE WITH THE SPOTIFY STREAMING PLATFORM AND IMPACT ON THE MUSIC INDUSTRY

Tanja Grmuša, Zagreb School of Business, Zagreb, Croatia

Leonarda Buršić, Faculty of Croatian Studies, Zagreb, Croatia

33. EU DIGITAL RECRUITMENT STRATEGIES FOR MARITIME AND INDUSTRIAL ENGINEERS: INSIGHTS FROM THE ROMANIAN MANPOWER MARKET

SUCIU ANDREI ALEXANDRU, Cybernetics and Economic Statistics Doctoral School, Bucharest University of Economic Studies, Bucharest, Romania

SOCOLIUC BOGDAN FLORIAN, Business Administration Doctoral School, Bucharest University of Economic Studies, Bucharest, Romania

36. INNOVATIVE APPROACH TO EMPLOYEE MOTIVATION THROUGH INCENTIVE  TOURISM: CASE OF HILTON RIJEKA COSTABELLA BEACH RESORT & SPA

Daniela Gračan, Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia

Dora Šimunić, Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia

Nikolina Šerić Honović, Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia, Opatija, Croatia

37. KNOWLEDGE BASES AND SEMANTIC WEB AS PART OF THE PERSONALIZED SERVICE CONCEPT IN PUBLIC ADMINISTRATION

Davor Radivojevic, Banja Luka Colege, Banja Luka, Bosnia and Herzegovina

Bojana Vasiljević-Poljašević, Faculty of Law, Banja Luka, Bosnia and Herzegovina

Mladen Radivojević, International University Travnik, Travnik, Bosnia and Herzegovina

38. THE FACTORS THAT INFLUENCE THE PROFIT OF THE COMMERCIAL BANKS IN ALBANIA

Albana Kastrati, University “Luigj Gurakuqi”, Shkoder, Albania

Areli Spahija, Elite Workforce, Tirana, Albania

39. STRATEGIC APPROACHES OF ENTREPRENEURSHIP IN THE MODERN BUSINESS ENVIRONMENT

Sladjana Stojanovic, University of Belgrade, Faculty of Economics and Business, Belgrade, Serbia

Mihalj Bakator, University of Novi Sad, Technical faculty “Mihajlo Pupin” in Zrenjanin, Zrenjanin, Serbia

41. EMPLOYEE COMPETENCE AS A KEY FACTOR OF MOTIVATION AND SATISFACTION IN THE HOTEL SECTOR

VJERA JELOVAC-ŠITUM, University North, Trg dr. Žarka Dolinara 1, 48 000 Koprivnica, Croatia

TANJA UNTERSWEG, DOCTORATE PANEUROPEAN STUDIES, CAMPUS 2, EISENSTADT, Austria

42. SUSTAINABLE REGIONAL DEVELOPMENT – PROMOTING BEHAVIOURAL ECONOMY POLICIES

Yuliyan Mollov, University of Plovdiv “Paisii Hilendarski”, Plovdiv 4000, 24 Tsar Assen Str., Bulgaria

Aygun Erturk-Mincheva, University of Plovdiv “Paisii Hilendarski”, Plovdiv 4000, 24 Tsar Assen Str., Bulgaria