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Violeta Gligorovski – Faculty of Economics – Prilep, University „St. Kliment Ohridski“– Bitola, Prilepski braniteli 143, 7500 Prilep, Republic of North Macedonia

 

Keywords:
Virtual;
Hyper reality;
Postmodernism

DOI: https://doi.org/10.31410/LIMEN.2023.301

Abstract: The virtuality of the economy is an implication caused by the trans­formation, so it represents a kind of transition from the modern to the post­modern period, that is, it is the period in which today’s world exists. In the postmodern period, reality disappears or transforms into hyper reality, which is, in fact, a model of reality or a so-called simulated environment. The basic premise, that led to the realization of this research, was, in fact, to make an in-depth analysis of the real space versus the virtual space and its direct impact on the economic power of companies in modern globalization conditions. Space, as a physical dimension, is perceived by the human mind as a visual­ization of something that exists materially, measurable, defined, something that surrounds us and with which we coexist in an interactive compact whole. This concept will be the initial point from which research will be done to reach the virtual space, as a specific redefinition of the reality of the space in which man exists, perceives it at the lowest level, with materiality taking on a culmi­nating character. First of all, the inductive-deductive method was used, and the analytical method was used throughout the research because the formu­lation of the conclusions derives from the analysis of the problem – the virtu­al space and its economic power. To make the comparisons between the real economic environment, on the one hand, and the virtual space, on the other hand, the comparative method was used.

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LIMEN Conference

9th International Scientific-Business Conference – LIMEN 2023 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Hybrid (Graz University of Technology, Graz, Austria), December 7, 2023

LIMEN Conference Proceedings published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia

LIMEN Conference 2023 Conference Proceedings: ISBN 978-86-80194-78-3, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

Suggested citation

Gligorovski, V. (2023). Virtuality of Economy as a Segment of Postmodern Theory. In V. Bevanda (Ed.), International Scientific-Business Conference – LIMEN 2023: Vol 9. Conference Proceedings (pp. 301-309). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.2023.301

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