Violeta Gligorovski – Faculty of Economics β Prilep, University βSt. Kliment Ohridskiββ Bitola, Prilepski braniteli 143, 7500 Prilep, Republic of North Macedonia
Keywords:
Virtual;
Hyper reality;
Postmodernism
Abstract: The virtuality of the economy is an implication caused by the transΒformation, so it represents a kind of transition from the modern to the postΒmodern period, that is, it is the period in which todayβs world exists. In the postmodern period, reality disappears or transforms into hyper reality, which is, in fact, a model of reality or a so-called simulated environment. The basic premise, that led to the realization of this research, was, in fact, to make an in-depth analysis of the real space versus the virtual space and its direct impact on the economic power of companies in modern globalization conditions. Space, as a physical dimension, is perceived by the human mind as a visualΒization of something that exists materially, measurable, defined, something that surrounds us and with which we coexist in an interactive compact whole. This concept will be the initial point from which research will be done to reach the virtual space, as a specific redefinition of the reality of the space in which man exists, perceives it at the lowest level, with materiality taking on a culmiΒnating character. First of all, the inductive-deductive method was used, and the analytical method was used throughout the research because the formuΒlation of the conclusions derives from the analysis of the problem – the virtuΒal space and its economic power. To make the comparisons between the real economic environment, on the one hand, and the virtual space, on the other hand, the comparative method was used.

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LIMEN Conference
9th International Scientific-Business Conference – LIMEN 2023 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Hybrid (Graz University of Technology, Graz, Austria), December 7, 2023
LIMEN Conference Proceedings published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia
LIMEN Conference 2023 Conference Proceedings: ISBN 978-86-80194-78-3, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2023
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Suggested citation
Gligorovski, V. (2023). Virtuality of Economy as a Segment of Postmodern Theory. In V. Bevanda (Ed.), International Scientific-Business Conference – LIMEN 2023: Vol 9. Conference Proceedings (pp. 301-309). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.2023.301
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