The Digital Nomad Motivation in the Republic of Croatia

Kristina Devčić – Polytechnic Nikola Tesla in Gospić, Bana Ivana Karlovića 16, Gospić, Croatia

Ivana Tonković Pražić – Polytechnic Nikola Tesla in Gospić, Bana Ivana Karlovića 16, Gospić, Croatia

Abstract

Advances in computer and information technologies, widespread access to the Internet and more frequent use of mobile devices allowed for the development of new lifestyles and options for organization of work. Among the most prominent trends of this kind that seems to be gaining popularity is digital nomadism. Digital nomads abandoned the traditional work structures and choose to work remotely at locations that best suit their needs. This paper adds to existing research by investigating the motivation behind the decision to become a digital nomad in a less advanced economy. In order to achieve this aim, empirical research was carried out during the fall of 2022. The collect­ed data was analyzed with Cronbach’s Alpha coefficient to test the reliabili­ty of the items and explorative factor analysis to extract different motivation factors. The results unveil that Croatian workers may be motivated to become digital nomads and what might motivate them to do so.

LIMEN Conference

8th International Scientific-Business Conference – LIMEN 2022 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – SELECTED PAPERS, Hybrid (EXE Budapest Center, Budapest, Hungary), December 1, 2022,

LIMEN Selected papers published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia

LIMEN Conference 2022 Selected papers: ISBN 978-86-80194-67-7, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.S.P.2022

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