Bernd Markus Zunk is in his role as an Associate Professor the Deputy Head of the Institute of Business Economics and Industrial Sociology as well as the Head of the Industrial Marketing, Purchasing and Supply Management working group at Graz University of Technology. Furthermore, he is the dean of studies of the Faculty of Mechanical Engineering and Economic Sciences. In this function he is responsible for the Mechanical Engineering and Business Economics Master and PhD programmes at Graz University of Technology. His current research interests are focusing on “Attractiveness, Risk, Trust and Power in Buyer-Supplier Relationships”, “Preference of Industrial Customers”, “Personality and Motivation of Purchasing Professionals” as well as “Sustainable Supply Management”. Besides, he is chairing the European Professors of Industrial Engineering and Management (EPIEM) association and is an author of numerous textbooks as well as scientific papers in international journals.