MILLENNIALS’ PERCEPTION OF AUTONOMOUS VEHICLES
Anton Manfreda
Aleš Groznik
DOI: https://doi.org/10.31410/limen.2018.419
4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations, Belgrade – Serbia, December 13, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Engineering Management – Belgrade, Serbia; Modern Business School – Belgrade, Serbia; Faculty of Business and Management Sciences – Novo Mesto, Slovenia; Faculty of Business Management and Informatics – Novo Mesto, Slovenia; Business Academy Smilevski – BAS, Skopje, Macedonia; BAS Institute of Management, Bitola, Macedonia, ISBN 978-86-80194-15-8
the main challenge for several researchers in the last few decades and it is not changing today
with new technological improvements. Since one of the latest technological issues is related to
the autonomous vehicles, this paper thus reviews some important challenges related to them.
Nevertheless, they may present a next major shift not merely in business models’ change but in
the overall transformation and perception regarding transportation in general. The purpose of
the paper is to examine the attitude of millennials toward autonomous vehicles and based on
the attitude to consider anticipated changes in business models. Altogether, 364 individuals
participated in the research. The results show that despite the fact that respondents are quite
excited with the capabilities of new technologies, they are more reserved regarding the use of
AV.
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