Evgeniya Yazovskikh – Ural federal University named after the first President of Russia B.N.Yeltsin, Russia
Oksana Yatsenko – Ural federal University named after the first President of Russia B.N.Yeltsin, Russia

 

DOI: https://doi.org/10.31410/LIMEN.2019.1

 

5th International Scientific-Business Conference – LIMEN 2019 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Graz, Austria, December 12, 2019, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-26-4, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2019

 

Abstract

Nowadays it is not enough for the company to provide maximum services in order to function
successfully; it is important to gain a foothold in consumers’ minds as a successful brand on the one
hand, and the company that you can trust on the other. In this regard, brand promotion has become a
prerequisite for long-term and successful business in the market, meeting the consumers ‘needs.
A high level of brand recognition is a significant factor in making a profit. After the aggressive advertising
campaign, a long-term effect of brand recognition in the market is possible. A satisfied loyal
consumer will produce word-of-mouth advertising himself, tell friends and acquaintances about the
brand, promoting it.
One of best examples of brand promotion is a telecommunications sector. It plays a crucial role in developing
world trade, exchanging scientific knowledge and enhancing the country’s innovative potential.
Today at the stage of world economy globalization, the telecommunications sector is a key driver
for the growth of scientific and technological progress, the development of international trade and the
economic development of the country as a whole. The number of users of these services is constantly
growing.
The analysis of marketing activities of the company “Telecom” to promote the brand revealed the
following: since 2008, the company has been a multi-service telecom operator providing telecommunication
services in Yekaterinburg and other cities and towns of the Urals Federal District (Internet connection,
data transfer, virtual private network organization, business application protection and etc.).

 

Keywords

Brand promotion, Brand model, Brand code, Advertising campaign, Mobile operator.

 

 

References

Chernatony L. (2017). From brand vision to brand assessment. Strategic process of brand growth
and strengthening. Moscow: ITD Group. p. 332
Khrutsky V. (2016). Modern marketing: a handbook on market research. Moscow: Finance and
statistics, p. 435
Burnet J., Moriarty S. (2015). Marketing communications: an integral approach. St. Petersburg:
Peter. p. 864
Ogilvy D. (2017). Revelations of an advertising agent. Moscow: Eksmo. p. 264
Kotler Ph. (2013). Fundamentals of marketing. Moscow: Williams House. p. 420
Pesoyskaya E. (2013). Service Marketing St. Petersburg: Peter. p. 864
https ://k-telecom.org

 

Download Full Paper

 

 

 

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia