Tatjana Jovanovic – Banca Intesa a.d., PhD student at UNION Nikola Tesla University, Bl. A. Carnojevica 80, Belgrade, Serbia
5th International Scientific-Business Conference – LIMEN 2019 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Graz, Austria, December 12, 2019, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-26-4, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2019
In the today’s economy that is constantly disrupted and challenged it is important to have
motivated and engaged employees as they contribute more to the business in terms of productivity, they
are more committed and create higher customer satisfaction. Unfortunately, many companies fail at
the very beginning of the journey by not succeeding to onboard employees and get their buy-in for the
business strategy. The aim of the article is to outline a specific and practical step-by-step framework
for generating employees’ engagement, not only in executing strategy, but also throughout their active
participation in creating it – all enriched by illustrative case study.
Strategy, Compelling business need, Employees’ engagement.
Aaltonen, P., & Ikävalko, H. (2002). Implementing strategies successfully. Integrated Manufacturing
Systems, 13(6), 415-418.
Boswell, W, Bingham J & Colvin, A. (2006). Aligning employees through „line of sight”. Business
Horizons, 49(6), 499-509.
CIPD. (2010). Creating engaged workforce research report (January). [Report]. Retrieved December
11, 2019, from http://www.cipd.co.uk/nr/rdonlyres/dd66e557-db90-4f07- 8198
Cato, S. T., & Gordon, J. (2009). Relationship of the strategic vision alignment to employee productivity
and student enrollment. Research in Higher Education Journal, 15, 1-20.
Czarnowsky, M. (2008). Learning’s role in employee engagement: An ASTD research study.
Alexandria, VA: American Society for Training and Development.
Dobni, C.B. (2010). Achieving synergy between strategy and innovation: The key to value creation.
International Journal of Business Science and Applied Management, 5(1), 48-58.
Geldenhuys, M., Łaba, K., & Venter, C.M. (2014). Meaningful work, work engagement and
organisational commitment. SA Journal of Industrial Psychology, 40(1), 1-10.
Retrieved December 10, 2019, from http://www.scielo.org.za/scielo.php?pid=S2071-0763201400
Gonring, M.P. (2008). Customer loyalty and employee engagement: an alignment for value. The
Journal of Business Strategy, 29(4), 29-40.
Haid, M. & Sims, J. (2009). Employee Engagement: Maximising Organisational Performance.
Right Management. Retrieved November 15, 2019, from https://www.scribd.com/document/
Hanaysha, J. (2016). Improving employee productivity through work engagement: Evidence
from higher education sector. International Journal of Industrial Engineering Computations
Harpaz, I., & Snir, R. (2014). Heavy Work Investment: Its Nature, Sources, Outcomes, and Future
Directions. Routledge/Taylor & Francis Group.
Harter, J. K., Schmidt, F. L., & Hayes, T. L. (2002). Business-unit-level relationship between
employee satisfaction, employee engagement, and business outcomes: A meta-analysis.
Journal of Applied Psychology, 87(2), 268–279. Retrieved November 8, 2019, from
Fleming, J.H., & Asplund, J. (2007). Human Sigma. New York; Gallup Press.
Kahn, W.A. (1990). Psychological Conditions of Personal Engagement and Disengagement at
Work. Academy of Management Journal, 33(4), 692-724.
Koladycz, R., Fernandez, G., Gray, K., & Marriottc, H. (2018). The Net Promoter Score (NPS)
for Insight Into Client Experiences in Sexual and Reproductive Health Clinics. Global
Health: Science and Practice, 6(3), 413-42. Retrieved December 3, 2019, from https://doi.
Martin, G. & Hetrick, S. (2006). Corporate Reputations, Branding and People Management: A
Strategic Approach to HR. Butterworth‐Heinemann.
Obdulio, D. L. (2014). How management can improve corporate culture in order to have an effective
work environment. Trade Publication, 75(8), 14-17.
Radosavljevc, M. & Radosavljevic, Z. (2015). Menadžment teorija i praksa. Beogradpress.
Wesley, J. R. & Krishnan, G. (2013). Correlates employee engagement with turnover intention.
Intercontinental Journal of Human Research Review, 1(9), 53-62. Retrieved December
7, 2019, from https://www.academia.edu/11650226/Correlates_Employee_Engagement_
Sinek, S. (2019). The infinite game. Penguin, Random House UK.
Truss, C., Alfes, K., Delbridge, R., Shantz, A., & Soane, E. (2013). Employee engagement in
theory and practice. London: Routledge.