Tatjana Jovanovic – Banca Intesa a.d., PhD student at UNION Nikola Tesla University, Bl. A. Carnojevica 80, Belgrade, Serbia
DOI: https://doi.org/10.31410/LIMEN.2019.95
5th International Scientific-Business Conference – LIMEN 2019 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – CONFERENCE PROCEEDINGS, Graz, Austria, December 12, 2019, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-26-4, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.2019
Abstract
In the today’s economy that is constantly disrupted and challenged it is important to have
motivated and engaged employees as they contribute more to the business in terms of productivity, they
are more committed and create higher customer satisfaction. Unfortunately, many companies fail at
the very beginning of the journey by not succeeding to onboard employees and get their buy-in for the
business strategy. The aim of the article is to outline a specific and practical step-by-step framework
for generating employees’ engagement, not only in executing strategy, but also throughout their active
participation in creating it – all enriched by illustrative case study.
Keywords
Strategy, Compelling business need, Employees’ engagement.
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