Ioana Crina Pop-Cohuţ – University of Oradea, Faculty of Economics, University street, no.1, Oradea, Bihor, Romania

 

DOI: https://doi.org/10.31410/LIMEN.S.P.2019.113

 

5th International Scientific-Business Conference – LIMEN 2019 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – SELECTED PAPERS, Graz, Austria, December 12, 2019, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-27-1, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.S.P.2019

 

Abstract

The purpose of this paper is to explore creativity in the context of online platforms, to analyze
the profile of creative entrepreneurs, the sources of creativity, specific motivations, to identify the
interests and aspects common to the entrepreneurs present on the online platforms, as well as the way
in which creative entrepreneurship changes the perception about business, work and self-employment.
For this study, we used qualitative data collected following the elaboration and administration of an
interview consisting of a series of questions regarding: the entrepreneurial experience on the online
platform, the accessibility of the online platform, the sources of creativity, the role of creativity in creating
a new product, the motivation for starting the creative business, the perception about work and
self-employment, etc. A number of 30 handmade product creators were interviewed who market their
products on Etsy-type online platforms. After analyzing and interpreting the data, the main conclusion
of the paper is that, the existence of online platforms, the relatively low level of technical skills required
for their use, directly influences the initiation of creative businesses, facilitates the entry into the niche
markets of newly created products, stimulating in this way the manifestation of creativity and the initiation
of new businesses. Also, online platforms radically change the perception of work and self-employment
in order to stimulate it.

 

Keywords

Creative entrepreneurship, Creative economy, On-line platforms, Creativity and business,
On-line start-up entrepreneurship, Business profile.

 

 

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