Ioana Crina Pop-Cohuţ – University of Oradea, Faculty of Economics, University street, no.1, Oradea, Bihor, Romania




5th International Scientific-Business Conference – LIMEN 2019 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – SELECTED PAPERS, Graz, Austria, December 12, 2019, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-27-1, ISSN 2683-6149, DOI:



The purpose of this paper is to explore creativity in the context of online platforms, to analyze
the profile of creative entrepreneurs, the sources of creativity, specific motivations, to identify the
interests and aspects common to the entrepreneurs present on the online platforms, as well as the way
in which creative entrepreneurship changes the perception about business, work and self-employment.
For this study, we used qualitative data collected following the elaboration and administration of an
interview consisting of a series of questions regarding: the entrepreneurial experience on the online
platform, the accessibility of the online platform, the sources of creativity, the role of creativity in creating
a new product, the motivation for starting the creative business, the perception about work and
self-employment, etc. A number of 30 handmade product creators were interviewed who market their
products on Etsy-type online platforms. After analyzing and interpreting the data, the main conclusion
of the paper is that, the existence of online platforms, the relatively low level of technical skills required
for their use, directly influences the initiation of creative businesses, facilitates the entry into the niche
markets of newly created products, stimulating in this way the manifestation of creativity and the initiation
of new businesses. Also, online platforms radically change the perception of work and self-employment
in order to stimulate it.



Creative entrepreneurship, Creative economy, On-line platforms, Creativity and business,
On-line start-up entrepreneurship, Business profile.




Church, E. M. & Oakley, R. L. (2018). Etsy and the long-tail: how microenterprises use hyper-
differentiation in online handicraft marketplaces. Electronic commerce research, Volume:
18, Issue: 4, Pages: 883-898, DOI: 10.1007/s10660-018-9300-4.
Chandna, V. & Salimath, M. S. (2018). Peer-to-peer selling in online platforms: A salient business
model for virtual entrepreneurship. Journal of Business Research, Volume: 84, Pages:
162-174, DOI: 10.1016/j.jbusres.2017.11.019.
Fuchs, C., Schreier, M. van Osselaer & Stijn, M. J. (2015). The Handmade Effect: What’s Love
Got to Do with It? Journal of Marketing, Volume: 79, Issue: 2, Pages: 98-110, DOI: 10.1509/
Jourdain, A. (2018). Turning your hobby into a business. The Etsy platform’s role in empowering
women. Nouvelle revue du travail, Volume: 13, Univ Paris 09, IRISSO, Paris, France.
Close, S. (2016). The Political Economy of Creative Entrepreneurship on Digital Platforms:
Case Study of Proceedings of the 49th Annual Hawaii International Conference
on System Sciences (HICSS 2016). Edited by: Bui, T. X. & Sprague, R. H. Pages: 1901-
1908, DOI: 10.1109/HICSS.2016.241.
Florida, R. (2002). Bohemia and Economic Geography, Journal of Economic Geography,
2/2002, pp. 55-71,
Florida, R. (2010). Entrepreneurship, Creativity and Regional Economic growth, in Acs, Zoltan
J., Editor Entrepreneurship and Regional Development, The International Library of Entrepreneurship,
An Elgar Research Collection, Cheltenham, UK. pp. 458-479.
Dodescu, Anca & Pop Cohuţ, I. (2018). Youth entrepreneurship and role models at local level.
Case Study: Bihor County, Romania, in Conference proceedings of 10th LUMEN International
Scientific Conference Rethinking Social Action. Core Values in Practice, RSACVP
Dodescu, A. & Pop Cohuţ, I. (2018). Business support structures and regional development.
Case study – Bihor County, Contemporary Economy Journal, vol. 3 no. 3 /2018, ISSN
2537-4222, ISSN-L 2537-4222,, pp. 155 -168.
Dodescu, A. & Pop Cohuţ, I. (2016). Inclusive Entrepreneurship in Romania in the context of
European Union: Theoretical Issues and Emerging Challenges, in LUMEN: Rethinking
Social Action. Core Values, Edited by: Sandu, A., Frunza, A. et.all. Ed. Editografica (Medimond),
Italy, ISBN: 9788875877255.
Dodescu, A., Bădulescu, A. & Pop Cohuţ, I. (2012). Women entrepreneurs in Western Romania:
a business profile. Conference Proceedings of 7th European Conference on Entrepreneurship
and Innovation ECIE 2012, Vol. II, Eds: Vivas, C., Lucas, F. School of Management
and Technology, Polytechnic Institute of Santarem, Portugal, Academic Publishing International
Ltd., Reading, UK, ISBN: 978-1-908272-68-3, pp. 905- 908.
Lee, S. Y., Florida, R. & Acs, Z. J. (2004). Creativity and Entrepreneurship: a regional analysis
of New Firm Formation. Regional Studies, vol. 38.8, pp. 879-891, in Acs, Z., J., Editor,
(2010). Entrepreneurship and Regional Development, The International Library of Entrepreneurship,
An Elgar Research Collection, Cheltenham, UK. p. 449.
Sternberg, R. J. (1999). Handbook of creativity, Cambridge University Press, New York.
Sternberg, R. J. & Lubart, T. I. (1999). The concept of creativity: prospects and paradigms, 3, in
Sternberg, R. J. Handbook of creativity, Cambridge University Press, New York.
Steinar, K. (2008). Doing Interviews, Sage Publication.


Download Full Paper




Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia

LIMEN conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.