Ida Verna – Department of Management and Business Economics, University D’Annunzio, Pescara-Chieti, Italy
Elia Pizzolitto – Department of Management and Business Economics, University D’Annunzio, Pescara-Chieti, Italy

 

DOI: https://doi.org/10.31410/LIMEN.S.P.2019.77

 

5th International Scientific-Business Conference – LIMEN 2019 – Leadership, Innovation, Management and Economics: Integrated Politics of Research – SELECTED PAPERS, Graz, Austria, December 12, 2019, published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-27-1, ISSN 2683-6149, DOI: https://doi.org/10.31410/LIMEN.S.P.2019

 

Abstract

This paper offers a reflection about the use of Quality Function Deployment (QFD) applied
to a university course of accounting. The aim is to classify the most effective teaching methods (teaching
strategies) with respect to specific relations: targets (stakeholders’ needs)/needs (students’ needs). In
particular, learning outcomes (LO) are expressed in terms of homogeneity or heterogeneity in learning
(at the beginning, underway and outbound) that a class of students shows with respect to the initial
target/needs of an accounting course. The study has been carried out through the observation of the
learning outcomes of different class of students, in three consecutive years of an accounting course,
carried out by the same teacher. The results of the experimentation have demonstrated that specific
target/needs are associated, over time, to the same teaching strategies. The continuous process carried
out by the teacher about the course design (with the QFD), the managing of education in class, the
evaluation/self-evaluation of the educational processes carried out and of the improving/standardization
(with the QFD) of the teaching strategies with respect to the initial target/needs of the course, has
allowed a classification of the most effective teaching strategies with respect to the evolution over time
of the relations target/needs (self-training of the teacher).

 

Keywords

QFD, Quality Function Deployment, Higher Education, Teaching Methods, Teaching
Quality, Learning Outcomes, Accounting, House of Quality.

 

 

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